Flotilový Partner.
From dozens of registrations to hundreds
Flotilový Partner.
From dozens of registrations to hundreds
Results from the first 6 months of collab
796+
3,21 €
118 900+
111 500+
About the client
Flotilový Partner is a company that connects people looking for work with platforms like Wolt and Bistro. Simply put, if someone wants to ride as a courier, Flotilový Partner helps them with that and manages the entire collaboration.
For Flotilový Partner, every new courier who starts riding represents long-term income, not a one-time transaction. That’s why one key metric has been essential from the start: how much a single registration costs and how to lower that cost as much as possible.
The story of our collaboration
Why they chose our marketing agency
We met in person in September 2025. At that time, Flotilový Partner had only a few dozen courier registrations per month and was known to very few people in Slovakia. Although it managed the collaboration between couriers and platforms like Wolt and Bistro, hardly anyone outside a narrow circle knew about it. They wanted to grow, but needed a partner who knew how to make that happen.
Why did they choose us specifically? They didn’t compare agencies and didn’t think about it for long. They had been following us even before they reached out. They saw the marketing we managed for the Entrega fleet, and they liked the results, the social media, the ads, and the overall approach. When they decided to start with marketing, they knew exactly who to turn to.
Our DNA and terms of collaboration
At that time, Flotilový Partner didn’t have large marketing budgets. However, we knew what would work, because we had already successfully done it for another fleet. That’s why we proposed a collaboration on terms that made sense for both sides:
A 2-year contract: For us, marketing isn’t about short-term attempts. We knew results only come with systematic, long-term work. We set up the collaboration so that Flotilový Partner would have the certainty of a stable partner, and we would have the room to genuinely help them grow.
Activities worth €5,000 as a starting bonus: We believed in the project enough to provide the first key steps, setup, analyses, and strategies free of charge. This gave Flotilový Partner a quality start without having to pay for every first step. We took on the investment in getting things off the ground ourselves.
The first 3 months at half price: Campaigns and marketing need time to get going and deliver measurable results. That’s why we eased the financial burden on Flotilový Partner during this initial period, giving them room to see real results before the full investment kicked in.
We could afford to do this because we were confident it would work. And it did.
How it started
We didn’t start the collaboration with advertising campaigns, but with analysis and strategy. As part of Insight & Strategy, we prepared a keyword analysis, defined buyer personas, and prepared ad samples. We submitted the entire plan to Flotilový Partner for approval, and only then did we launch the first campaigns. Below, you’ll see how we turned this strategy into real results.
What we did
During the first 6 months of our collaboration with Flotilový Partner, we built their marketing from the ground up. It wasn’t just about launching ads, but about creating an entire system that connects performance campaigns, social media, SEO, content, the website, and ongoing optimization.
Google Ads campaigns
Thanks to our experience with a previous fleet, we knew where to start and what could work. We launched several types of campaigns, but we put the greatest emphasis on search campaigns, because these are the ones that reach people at the exact moment they’re actively looking to register as a courier.
With searches like “Wolt courier registration” or similar keywords, a person is already significantly closer to making a decision. That’s why Google Ads naturally has higher conversion potential in this case than channels where we’re reaching users still in the consideration phase.
Over the first 6 months, we continuously optimized the campaigns, tested new keywords, adjusted budgets, and evaluated the performance of individual campaigns. The result was a reduction in the cost per registration from €11.10 to €3.21. When recruiting couriers, what matters isn’t just the number of registrations, but also the price at which we can secure a new registration.
Learn more about our PPC campaigns.
Search campaigns are set up to appear to people actively looking for courier work opportunities. Each ad group has its own keywords, ad copy, and additional information tailored to the specific platform.
The ads include links to important subpages, calls to action, and the main benefits of the collaboration, so that prospects quickly understand what we offer and why it’s worth registering, even before clicking.
Wolt — search campaign
Our Wolt campaigns target prospects looking for courier work with Wolt or comparing earning opportunities. The ad copy highlights fast and simple registration, types of collaboration, and key benefits such as a transfer bonus, referral bonus, or the option to rent a scooter.
Bistro — search campaign
Our Bistro campaigns reach prospects considering courier work with Bistro or looking for an alternative to self-employment or full-time employment. In the copy, we highlight a clear comparison of collaboration options and the specific advantages of registering through Flotilový Partner as a trusted partner for couriers.
Search campaign examples
Meta Ads
On Meta, during the first 6 months, we didn’t start primarily with lead-generation campaigns. The goal was first to build an audience, awareness, and trust. That’s why we focused mainly on promoting decision-stage posts and remarketing, where we communicated the benefits of the collaboration, earning opportunities, and the advantages of registering through Flotilový Partner.
Over the first 6 months, the ads achieved more than 111,500 impressions and 930 clicks. The average cost per registration was €46.16. This price is naturally higher than with Google Ads, because Meta Ads reach people who aren’t actively looking to register at that moment. They may only be in the consideration phase or encountering the idea of courier work for the first time.
The difference between these channels is therefore fundamental. Google Ads reaches a person who’s already actively looking for a specific solution. Meta Ads work with the audience earlier — at the moment when a person is still building awareness, comparing options, or just starting to consider courier work.
That’s why we don’t view Meta Ads purely through the lens of direct cost per registration. Their main role was to create demand, warm up the audience, and support assisted conversions. A user might first see an ad on Facebook or Instagram, later search for Flotilový Partner on Google, and only then register. This is exactly where the channel’s value lies, which isn’t always visible in standard direct-conversion reports.
At the same time, Meta Ads supported the growth of social media. The ads brought new visitors to the profile, increased interactions, and helped gain new followers. For Flotilový Partner, this wasn’t just about immediate leads, but also about long-term brand building and trust, which showed up in the overall growth of registrations across all channels.
Learn more about our Meta Ads campaigns.
Remarketing creatives
As part of Meta Ads, during the first months we worked mainly with boosting selected posts and remarketing. The goal of the remarketing creatives was to re-engage people who had already come into contact with Flotilový Partner but hadn’t yet completed their registration.
With remarketing, we therefore communicated the simplicity of registration, a quick start, and friendly support. The visuals weren’t built solely around a direct call to register, but also around the human factor, so the ads would feel more natural, trustworthy, and closer to the target audience.
Remarketing creative 1
The first creative targeted people who had visited the website or shown interest in Wolt or Bistro but hadn’t completed their registration. The headline asked them directly: “Still haven’t registered?” and the copy explained that the whole process is simple: “Just fill out the form, it only takes a moment.” In the visual, we relied on the human factor, a real face, so the ad would feel natural and trustworthy.
Remarketing creative 2
The second creative addressed the same audience, but with a different tone. The headline was direct: “Register now!” and the copy used a gentle reminder: “Forgot to register? We didn’t forget about you. Start working in just a few days.” Here too we chose the human factor, the CTA stayed the same, only the choice of emoji in the headline differed.
Remarketing creative examples
Both creatives show that even with remarketing, targeting alone isn’t what matters, but also the way the message is communicated. Instead of a generic call to action, we worked with a specific reason why the user might come back to complete their registration: it’s simple, fast, and Flotilový Partner will guide them through the whole process.
Social media
We manage Flotilový Partner’s Facebook and Instagram with the goal of building brand awareness, educating potential couriers, building trust, and motivating them to register. At the same time, through social media, we answer prospects’ questions and help them navigate the collaboration options.
We divide the content into three levels. First, through fun and authentic posts, we reveal the human side of the fleet, dispel myths about courier work, and show the benefits of this job. Next, we present the specific advantages of Flotilový Partner, provide important information about the collaboration, and explain the differences between working through a fleet and self-employment. Finally, we motivate prospects to register with clear calls to action.
We combine reels videos, which help increase organic reach, with static posts designed to convey important information.
Learn more about our social media management .
When creating content, we focus on the entire decision-making process of a potential courier. Some posts build awareness and a positive relationship with the brand, some answer the most common questions and explain the terms of collaboration, and some motivate people to register. Thanks to this combination, we’re able to reach people at different stages of their decision-making journey and gradually guide them toward filling out the registration form.
Post examples
Reels
Awareness
Interest
Decision
Carousel - Be your own boss
SEO and blog articles
We create blog articles on topics that potential couriers search for most often: from questions about courier work, earning opportunities, and flexibility, to the differences between self-employment and working through a fleet. The goal of the articles is to help people navigate the collaboration options, answer their questions, and at the same time present the advantages of courier work and the benefits Flotilový Partner offers.
We create the articles so people can easily find them through Google when searching for information about courier work or fleets. During the first six months of collaboration, the website started appearing for relevant search queries related to courier work and fleet collaboration.
Thanks to SEO optimization and regular publishing of blog articles, the website gradually climbed to higher positions in Google’s organic search results, bringing in more and more visitors without direct payment per click. Organic search brought in approximately 250 to 300 visits per month and more than 5,000 to 7,000 impressions in search results. Potential couriers were reaching Flotilový Partner’s website even before encountering an ad or visiting the social media pages.
When creating blog content, we focus on topics that genuinely interest potential couriers and help them in their decision-making. The articles combine practical information, answers to common questions, and an introduction to the benefits of collaborating with Flotilový Partner, which builds trust and naturally leads readers toward registration.
Blog examples
Website – UI/UX
We redesigned the website so that as many visitors as possible would also register. We reworked the main hero section of the site, updated the subpages for Wolt, Bistro.sk, and Bolt Food, added CTA buttons in key places, and optimized the entire website for mobile, since most prospects come through their phones.
Right after the first change, which was the update of the hero section, the number of registrations started to increase significantly and the cost per conversion gradually decreased. After further subpage updates, the results kept improving. With this volume of registrations and today’s cookie-tracking limitations, we needed to determine as precisely as possible where people were coming from. That’s why we added the question “Where did you hear about us?” to the registration form. This step helped us better distinguish between people coming from our marketing activities and those coming from Flotilový Partner’s own activities.
Learn more about our UI/UX services and production .
We focused the website updates primarily on the hero section, which wasn’t optimized from a UX/UI design perspective and didn’t match the visual style of the social media campaigns. The original version had overly long text, weak visual hierarchy, and too many CTA buttons, which made it feel cluttered and didn’t support the main goal: courier registration.
What we changed:
In the hero section, we shortened the text to a more concise and engaging form, changed the font to match the campaign visuals from the ads, and reduced the original number of buttons down to 2 clear CTAs in the platform colors (Wolt and Bistro). We moved the information about the fleet’s achievements higher up, so visitors wouldn’t need to scroll unnecessarily to see it.
In the lower sections of the homepage, we removed the videos from each platform’s ads, which were visually cluttering the page, and replaced them with clear logos and buttons in each service’s colors.
We created new subpages for each courier platform (Wolt, Bistro, Bolt Food), which allowed us to direct visitors from campaigns more precisely to the relevant page. Throughout the site, we added additional CTA buttons to consistently guide visitors toward registration.
Since most visitors come through mobile devices, we also carried out comprehensive mobile optimization across the entire site.
UI/UX optimization example
Summary of all results
The results below capture the first 6 months of our collaboration with Flotilový Partner. Since the collaboration is ongoing, this isn’t a final state, but a snapshot of what we managed to build and achieve during the first half-year.
Over 6 months of collaboration, we took Flotilový Partner from a few dozen registrations per month to hundreds of courier registrations every month. We reduced the cost per registration from €11.10 to €3.21, meaning less than a third of the original price.
Flotilový Partner went from being a relatively unknown fleet to becoming one of the largest and most recognized fleets in Slovakia. That’s not just a result of the ads. It’s the result of a comprehensive approach, where every part of the marketing supported the others.
Google Ads — the first 6 months
During the first 6 months, Google Ads was the main performance channel. The biggest role was played by search campaigns, which reached people at the exact moment they were actively looking to register as a courier. Thanks to this, we weren’t just working with an audience still in the consideration phase, but mainly with people who already had a clear interest in courier work.
That’s exactly why we managed to reduce the cost per registration from €11.10 to €3.21. For courier recruitment, this difference is significant, because Flotilový Partner isn’t gaining a one-time customer, but a person who can bring the company long-term value. The lower the cost per registration, the more efficiently the fleet can grow.
Besides the registrations themselves, Google Ads also brought in 221 additional inquiries in the form of clicks on the phone number or email. This shows that some prospects don’t want to fill out a form right away and prefer direct contact instead. We consider these interactions an important part of the campaigns’ performance as well, since they help capture people who might otherwise not complete their registration online.
Meta Ads — the first 6 months
During the first 6 months, Meta Ads wasn’t set up primarily as a channel focused directly on lead collection. Up until month 6, we hadn’t yet launched classic lead-generation campaigns, so we don’t evaluate its results purely by the direct number of registrations. Its main role was to build awareness, warm up the audience, support remarketing, and create assisted conversions. Thanks to this, the brand was regularly appearing in front of potential couriers and supporting their decision-making even before the actual registration.
The average cost per lead from Meta Ads was €46.16. At first glance, this price is higher than with Google Ads, but it’s important to understand the difference between the channels. Google Ads reaches people who are already actively looking to register. Meta Ads reaches an audience that might not be actively searching at that moment – they might only be in the consideration phase or encountering the idea of courier work for the first time. This channel therefore played an important role in the overall marketing mix. It helped the brand appear repeatedly to potential couriers, increased traffic to the Facebook and Instagram profiles, and supported the decision-making of people who might register later through Google, organic search, or a direct website visit.
GA4 — all conversions over the first 6 months
Over the entire 6-month period, we tracked conversions in GA4 across all channels, not just from paid campaigns. Organic search, blog articles, direct traffic, social media, and users who returned to the site after a previous interaction with the brand all contributed to the results.
The largest share of the results came from form submissions for Wolt and Bistro, which were the main goal of the entire collaboration. Alongside the forms, conversions also came in the form of email and phone number clicks. This shows that some prospects preferred direct contact over filling out a form.
Together, these results show that over the first 6 months, we didn’t just manage to lower the cost per registration. We managed to build a functioning recruitment marketing system that combines performance campaigns, content, social media, SEO, and an optimized website. In total, over this period we recorded more than 1,500 conversions across all channels, including forms, email clicks, and phone number clicks.
Expansion into the Czech Republic
After succeeding on the Slovak market, Flotilový Partner also operated on the Czech market, where they managed their marketing activities on their own. However, these activities weren’t bringing the expected results, and Flotilový Partner was considering leaving the Czech market entirely.
We proposed a different solution. We recommended launching Google Ads campaigns, and the results came almost immediately. The campaigns started bringing in relevant registrations quickly and measurably, which showed that the Czech market held great potential for Flotilový Partner.
Following this success, the collaboration on the Czech market naturally expanded. Today, besides Google Ads, we also manage Meta Ads, social media, production, and UI/UX website updates. Flotilový Partner is now even achieving lower registration costs in the Czech Republic than in Slovakia and ranks among the TOP fleets there as well.
We managed to bring our success from Slovakia across the border as well.
Conclusion
This case study covers the first 6 months of our collaboration with Flotilový Partner. The collaboration continues, marketing is being continuously optimized, and Flotilový Partner is expanding its activities into another market.
This is exactly how we approach other projects as well. We don’t treat collaboration as a short test lasting a few months, but set it up so it makes sense long-term. We don’t just look at the ads, but at the whole system — campaigns, content, website, data, communication, and the business goal.
This is our DNA : we set up collaborations for the long term, projects are handled by a senior team, and we look for solutions meant to deliver results, not just testing without a clear goal.
We’ll keep updating this case study later, after a year of collaboration, to show how the project developed further, what the expansion brought, and what results were achieved over a longer timeframe.
If this case study and Flotilový Partner’s story caught your interest, we’d be happy to take a look at your business too. Get in touch with us through the form below. With a long-term collaboration, you can get initial activities worth up to €3,000 for free and a 50% discount on the first 3 months.
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