PUPA MILANO.
9 years of successful collaboration
PUPA
MILANO.
9 years of successful collaboration
RESULTS OF LONG-TERM COLLABORATION
100%
10 000+
20+
9
9 years of successful collaboration
Pupa Milano is an Italian cosmetics company founded in 1976. It exports its products to 70 countries around the world. Since 2018, it has been one of our longest-standing clients and remains one of our most stable partnerships to this day. After previous short experiences with an agency and a freelancer, the brand chose Nakaza as its partner for the Slovak market. The fact that our collaboration has continued successfully for almost nine years is the best proof of the client’s satisfaction.
Over these years, our collaboration has gradually expanded from social media management to comprehensive brand support in the local market.
The beginnings of our collaboration
When the PUPA Milano brand reached out to us, they were looking for a reliable partner for the Slovak market. After previous experiences with an agency and a freelancer, they needed a team that would understand the local market, speak Slovak, and at the same time ensure smooth communication with the Italian headquarters in English.
Our task was to act as an extension of the brand in the Slovak market. The client needed a partner they could rely on for day-to-day communication, social media management, customer care, reporting, and influencer collaborations. Not only the quality of the output mattered, but also fast and effective communication without unnecessary delays.
Over time, the scope of the collaboration also expanded to include translation and localization of all communication for the Slovak market.
Already during the first few months of the collaboration, we managed to increase both reach and user engagement, which confirmed that our communication approach was on the right track and laid a solid foundation for the brand’s further growth on social media.
What we provide for PUPA Milano
Our task is long-term care for the brand and its community. Today, for the brand we provide:
- Facebook and Instagram management,
- content planning and publishing,
- customer care,
- influencer marketing,
- brand activity monitoring,
- regular social media reporting,
- coordinating communication with the brand’s headquarters in Italy.
Social media management
Social media is one of the most important touchpoints between a brand and its customers. For PUPA Milano, we provide daily management of Facebook and Instagram. We ensure consistent brand communication, take care of the community, and make sure the profiles function as a reliable communication channel over the long term.
Content planning and publishing
Regular and consistent communication is the foundation of a successful social media presence. Based on materials from the central team, we prepare and publish content for the Slovak market, coordinate the publishing schedule, and ensure each piece of content is published at the right time. Thanks to this, the brand’s communication remains consistent and clear over the long term.
Customer care
Fast and professional communication with customers is an essential part of building trust in a brand. Through social media, we handle questions about products, orders, discounts, product availability, and collaboration opportunities. We help customers find answers to their questions and make sure their requests are handled as efficiently as possible.
Influencer marketing
Influencer marketing has long been one of the most important parts of our collaboration, ever since it began. Over the years, we’ve worked with creators active on Instagram, Facebook, and YouTube, helping build long-term relationships between the brand and influencers.
The foundation of the influencer community has long been a stable group of about 9 to 10 creators, who regularly support the brand through barter collaborations. Over time, however, the need arose to expand the community, reach new audiences, and add further relevant profiles.
Based on an analysis of existing collaborations, we prepared an overview of active and inactive profiles and proposed new influencers suitable for the PUPA Milano brand. Since then, we’ve been regularly updating and expanding the influencer database according to the client’s current needs. Today, we’ve built a network of more than 20 active influencers who regularly support the brand through barter collaborations.
Alongside the barter collaborations, influencer marketing has gradually expanded to include paid campaigns. These are now carried out mainly on TikTok, and for each campaign, we select creators individually based on the campaign’s focus, target audience, budget, and the client’s requirements.
In just the past two years, we’ve been involved in running 9 paid influencer campaigns. Another 4 campaigns are already planned, confirming that influencer marketing remains a stable and important part of PUPA Milano’s brand communication.
Our long-term active influencers
Sample outputs
Brand activity monitoring, reporting, and evaluation
An important part of the collaboration is regularly evaluating activities and providing clear data for further decision-making.
Over the years, we’ve gradually developed our reporting and adapted it to the client’s needs so that it provides as much clarity and value as possible when evaluating the results of each activity.
Every month we prepare detailed reports covering:
- social media performance,
- influencer collaboration results,
- brand mention monitoring,
- customer care statistics,
- overview of influencer activities,
- audience feedback.
Thanks to this, the client has a constant overview of the performance of each activity and can make informed, data-driven marketing decisions.
Account Management
As an extension of the brand in the Slovak market, we provide day-to-day support for all marketing activities. Our role is to translate the central team’s requirements into the local context and ensure their implementation in the Slovak market.
At the same time, we coordinate communication between all parties involved in the collaboration. We connect the brand’s central team, influencers, and customers, and ensure that all activities run efficiently, in line with the brand’s goals and the needs of the local market.
Results of long-term collaboration
- 100% increase in reach of published posts after 2 months of collaboration.
- 100% increase in engagement of published posts after 2 months of collaboration.
- 10,000+ new Instagram followers since the start of the collaboration, averaging 100 new followers per month.
- 20+ long-term active creators involved in regular barter collaborations.
- 9 influencer campaigns carried out over the past 2 years.
The results of our long-term collaboration, expressed in numbers, are an important indicator of successful cooperation for us. But we see even greater value in the client’s trust, which we’ve maintained for almost 9 years now. It’s precisely the combination of measurable results and building long-term relationships that explains why our collaboration continues successfully to this day.
If you’re also looking for a partner for influencer marketing, barter collaborations, or paid influencer campaigns, we’d be happy to help you find suitable creators, build long-term collaborations, and achieve measurable results. Fill out the contact form below and we’ll get back to you.
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