It’s year 2021 and from the client Vermont we were in charge of the second discount campaign on the occasion of the “Marianne Days”. Vermont covers brands such as Karl Lagerfeld, Gant, Diesel and others in Slovakia, the Czech Republic and Hungary.
We started by simplifying the name and editing the logo. Compared to the previous year, we simplified the name to “Iconic Days”, as the goal of the whole event is to sell iconic products of all Vermont brands and we gave the logo a more premium touch.
This year, we also upgraded the video from animation to live action video synchronized with music, in which we show customers all the iconic products. We also included photos of models dressed in these pieces in online banners and print materials. Last but not least, we designed the wording of the radio spot and ensured its production for the Slovak market.
You can see the first campaign from 2020 below.
We created the concept and the whole creative production for a campaign taking place during the popular sales called Marianne Days for our client Vermont, which represents world fashion brands such as GANT, KARL LAGERFELD, Peak Performance or Odd Molly in Slovakia, The Czech Republic and Hungary.We created a universal concept “I CAN BE__”, which supports the idea of freedom of self-expression. The empty line gives people space to express their identity, mood or style. The key communication element is a square with color gradients in Vermont’s brand colors. In various versions of this creative, the empty space is filled with logos of specific brands, which, in the context of the final campaign, inspires the determination to enjoy the quality and design, which these brands create.
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© NAKAZA 2021