BECEP is a separate department that falls under the jurisdiction of the Ministry of Transport and Construction of the Slovak Republic. It performs the role of the national coordinator for improving road safety in the Slovak Republic. In order to spread road safety awareness, BECEP starts educating the public from an early age. In the past, this has included presentations in kindergartens led by the mascot Becepáčik the Bunny. However, it has been very difficult to spread the BECEP message to the masses in this way. That is why they came up with the idea of creating a workbook for primary schools, focusing on traffic education.
BECEP chose Nakaza as the creator of the creative solution. So we were given the challenging task of creating a functional workbook for children at an age when they are not interested in just anything. First, we created an illustrated version of Becepáčik the Bunny, giving it a more playful look. He accompanied the children as they completed the tasks throughout the workbook. The biggest challenge was to create tasks that would not bore the children. After a lot of brainstorming, we ended up with 22 fun tasks such as riddles, word search puzzles, guessing the difference, mazes and so on. By completing them in a playful way, children will easily learn the basics of traffic education.
After completion, the workbook with our own illustrations and logic exercises was distributed to children in schools all over Slovakia.
After some time, BECEP approached us again, this time they were interested in designing a tram for the new European project Vision Zero. The vision of this project is to reduce the number of deaths and serious injuries on the roads by 50% by 2030 and to 0 by 2050. However, few people know about this vision, so it was necessary to spread this information to the public. BECEP opted for full-coverage trams and also large format stickers to be used on trams without the option of full-coverage.
After a briefing with BECEP, we produced 2 designs. One was based on slogans and #hashtags. The second, and ultimately the winning one, was based on the Vision Zero logo, which incorporates the colours of a traffic light. So, we designed an original wrap where the tram was represented by one big traffic light. In red there was information about the current number of road deaths, in orange it was 50% and in green, which represented the target, it was 0 deaths by 2050.
We created an original visual in Vision Zero’s identity that carried a simple and powerful message. The public could see the tram running and learn about Vision Zero in Bratislava and also in Košice.