BARON
BITE.
How we reached thousands of children with the vampire
It was 2018 when the character of the vampire Baron Bite was born in Juraj’s head. He didn’t know exactly what to do with it, but he always wanted to leave something behind for future generations. The first idea was to set Baron in a mobile game, but that would have been quite expensive. So he needed help to solve this problem. Finally, he decided to seek out professionals who could help him come up with a creative solution to bring Baron to life.
So our paths crossed and Juraj chose Nakaza as a partner on the way to bring Baron to life. The first step of our cooperation was to find out what we were going to do with Baron. At Nakaza, we sat down and did extensive analysis and went to several schools across the country to find out what the children’s interests were. The results spoke clearly, kids spend most of their free time on the internet, watching their favorite YouTubers. Of course, they want to become YouTubers too. So Baron turned out to be an entertaining vampire who needs to become an influencer, and where else but on YouTube in the form of an animated series.
Before starting work on the actual production of the series, we created the characteristics of Baron’s personality and the message he has to convey to children. This ties in with spending free time on the internet and consuming content from favorite influencers. Based on this, we created the scripts and storyboards for the 8 episodes of the series, which we also animated in Nakaza. We also arranged the soundtrack, creation of character music and the Slovak singer and musician Peter Bažík gave his voice to Baron..
However, the client Juraj was not only after a creative solution, he also needed to promote Baron among children and their parents. During the animation work we designed and launched an extensive online pre-campaign for Baron. This included ads and social media posts , not excluding the popular TikTok and Youtube. We also involved several influencers in the pre-campaign to promote Baron. It was interesting to see how small communities of Baron fans formed on their profiles. Even during the pre-campaign, we got hundreds of positive reactions, followers and up to 14,000 views.
After the long-awaited release of the series on YouTube, Baron gained over 1,000 subscribers and thousands of organic views within the first month. During this period of time, he has also gained over 1,500 followers on TikTok as well. Children engaged in discussions under the videos, as well as under community posts on the YouTube channel. 99% of the reactions were positive, the kids loved the series and kept asking when the next series would be. We wrapped up the series by launching an e-shop where merch, that Nakaza designed for Baron was available for purchase. We created 2 collections, one for the biggest fans with Baron’s logo and the other with garlic, since garlic is one of the most important items in the series, plus it looked funny. After all, who else has a sweatshirt with garlic on it?
50 000
1 000
1 610
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Gallayova 1955/1
841 02, Bratislava