Pupa Milano is an Italian company founded in 1976. It exports its beauty products to 70 countries around the world. Some customers remember it from the days of Tuzex when it was one of the most exceptional cosmetics you could get. So it already had a strong position in our market, but with the rise of online and social media came a new challenge. The results that Pupa was getting on social media were not what they had imagined, so they decided to look for a long-term partner who could fully cover their social media communications.
Pupa Milano chose Nakaza back in 2018. We were put in charge of publishing posts, communicating with customers on Facebook and Instagram, as well as communicating with over 10 influencers. All of this in both Slovakia and the Czech Republic. Our task, therefore, was to build brand perception (the way potential customers perceive the brand) and to set up customer care properly so that we are responsive and close to the client’s customers.
We achieved this primarily by changing the communication that was in place before the cooperation with Nakaza. We designed a solution on how to approach customers, created new templates to speed up communication and started working on deepening the customer’s relationship with Pupa. In addition, we also published posts on social media, which we translated from English into Slovak and Czech. We set the right publishing times and gave the copy texts a bit of shine that they lacked.
Another part of the cooperation between Pupa and Nakaza was related to influencer marketing. We took over the communication with influencers, which included recording their activities towards Pupa and establishing new collaborations. We have built a very good relationship with influencers as evidenced by the fact that we work with almost all of them in a barter form all the time.
Already after the first months of cooperation, engagement of contributions increased by up to 100% thanks to our optimizations. Reach was no exception, which also increased by 100% in the same period. During the collaboration, Pupa saw above-average results (product sales) during paid collaborations with micro influencers. These results have led to a long-term collaboration that Pupa Milano has been running with Nakaza since 2018 and is still ongoing.