INSIGHT
& STRATEGY.

In almost every cooperation we create a very important document for the client – Insight & Strategy. This document is a set of analyses and strategies that are important for the proper and effective functioning of long-term marketing, but also short-term campaigns, branding or websites. Thanks to it, we are able to reduce the risk of failure and target only the brand’s customers with content they like to consume.

Below you can see an illustrative document with a fictitious company and what analysis and strategies it consists of. However, these are often tailored to change according to the client’s goals and requirements.

Brief analysis

In this section, we analyse the brief completed from the client in order to provide a simple representation of the brand’s features, needs and objectives.

Keyword analysis

Analysis to find out what the brand’s customers are searching for and what the search potential is.

ANALYSIS OF COMMUNICATION CHANNELS

We will evaluate all necessary communication channels of the client such as FB, IG, website, newletter… We will pick out the pluses and highlight the minuses that need to be corrected.

Tone of voice

We will suggest the tone of communication in which the brand should communicate with customers.

STRATEGIC FUNNEL

We will create a customized long-term strategic funnel.

Insight and strategy - Fiktivny na web no lazy oprava

SWOT ANALYSIS

Analysis of brand strengths and weaknesses. An analysis of the opportunities the brand can take advantage of and the threats it needs to watch out for.

COMPETITIVE ANALYSIS

We will discover the weaknesses of the competition, but also the strengths that we can be inspired by. You’ll get an overview of where you stand compared to your competitors.