{"id":36421,"date":"2024-08-15T16:07:42","date_gmt":"2024-08-15T14:07:42","guid":{"rendered":"https:\/\/nakaza.sk\/?p=36421"},"modified":"2024-08-15T16:46:57","modified_gmt":"2024-08-15T14:46:57","slug":"efektivny-performance-marketing-ako-ziskat-maximum-z-online-kampani","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/efektivny-performance-marketing-ako-ziskat-maximum-z-online-kampani\/","title":{"rendered":"Efekt\u00edvny performance marketing: Ako z\u00edska\u0165 maximum z online kampan\u00ed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36421\" class=\"elementor elementor-36421\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6885a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6885a4\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d62d4a\" data-id=\"3d62d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3137779 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"3137779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ak ste niekedy uva\u017eovali, ako <\/span><b>zlep\u0161i\u0165 v\u00fdsledky svojich online kampan\u00ed<\/b><span style=\"font-weight: 400;\"> a <\/span><b>zv\u00fd\u0161i\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed (<a href=\"https:\/\/nakaza.sk\/roi-return-on-investment\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a>)<\/b><span style=\"font-weight: 400;\">, performance marketing je presne to, \u010do h\u013ead\u00e1te. V tomto \u010dl\u00e1nku v\u00e1m predstav\u00edme z\u00e1klady performance marketingu a uk\u00e1\u017eeme, ako ho efekt\u00edvne vyu\u017ei\u0165 na dosiahnutie va\u0161ich marketingov\u00fdch cie\u013eov.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a301658 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"a301658\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-02e77bf\" data-id=\"02e77bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f94431 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"2f94431\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20c2201\" data-id=\"20c2201\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22774a5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"22774a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">\u010co je performance marketing?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef3d25b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef3d25b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4870f\" data-id=\"7b4870f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f10f10b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"f10f10b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83da92d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"83da92d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><b>Performance marketing je forma digit\u00e1lneho marketingu, kde plat\u00edte len za konkr\u00e9tne v\u00fdsledky. Na rozdiel od tradi\u010dn\u00fdch reklamn\u00fdch met\u00f3d, ako s\u00fa billboardy, kde plat\u00edte za umiestnenie a dobu umiestnenia, tu plat\u00edte iba za akcie ako kliknutia, predaje alebo z\u00edskanie kontaktov.<\/b><\/p><h4><b>Podkateg\u00f3rie performance marketingu:<\/b><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nakaza.sk\/ppc\/\" target=\"_blank\" rel=\"noopener\"><b>PPC (Pay-Per-Click)<\/b><\/a><span style=\"font-weight: 400;\">: Plat\u00edte za ka\u017ed\u00fd klik na va\u0161u reklamu. Predstavte si, \u017ee m\u00e1te reklamu na Google a niekto na \u0148u klikne \u2013 vtedy sa v\u00e1m odpo\u010d\u00edta ur\u010dit\u00e1 suma z rozpo\u010dtu.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPL (Cost-Per-Lead)<\/b><span style=\"font-weight: 400;\">: Plat\u00edte za ka\u017ed\u00e9ho nov\u00e9ho potenci\u00e1lneho z\u00e1kazn\u00edka. Ak niekto vypln\u00ed formul\u00e1r na va\u0161ej str\u00e1nke a poskytne svoje kontaktn\u00e9 \u00fadaje, zaplat\u00edte za tento lead.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nakaza.sk\/cpa-cost-per-acquisition\/\" target=\"_blank\" rel=\"noopener\"><b>CPA (Cost-Per-Acquisition)<\/b><\/a><span style=\"font-weight: 400;\">: Plat\u00edte za ka\u017ed\u00fa dokon\u010den\u00fa akciu, napr\u00edklad n\u00e1kup produktu. Ak niekto klikne na va\u0161u reklamu a n\u00e1sledne k\u00fapi v\u00e1\u0161 produkt, vtedy zaplat\u00edte.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affiliate marketing<\/b><span style=\"font-weight: 400;\">: Plat\u00edte partnerom za sprostredkovanie predajov alebo in\u00fdch akci\u00ed. Partneri propaguj\u00fa va\u0161e produkty a za ka\u017ed\u00fd predaj, ktor\u00fd sprostredkuj\u00fa, im zaplat\u00edte prov\u00edziu.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Performance marketing je teda v\u00fdhodn\u00fd, preto\u017ee plat\u00edte len za re\u00e1lne v\u00fdsledky, a m\u00f4\u017eete tak efekt\u00edvne riadi\u0165 svoj rozpo\u010det. Umo\u017e\u0148uje experimentova\u0165 a optimalizova\u0165 svoje kampane na z\u00e1klade skuto\u010dn\u00fdch \u00fadajov.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9062320 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"9062320\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32bca2c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"32bca2c\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41e1347\" data-id=\"41e1347\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509e704 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"509e704\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd76ab5\" data-id=\"bd76ab5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d49310 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"6d49310\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">K\u013e\u00fa\u010dov\u00e9 komponenty performance marketingu<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd1063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dd1063\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da829f\" data-id=\"1da829f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc79263 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"cc79263\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffb073 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"4ffb073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aby ste mohli \u00faspe\u0161ne vyu\u017e\u00edva\u0165 performance marketing, je d\u00f4le\u017eit\u00e9 pochopi\u0165 jeho k\u013e\u00fa\u010dov\u00e9 komponenty. Tieto prvky v\u00e1m pom\u00f4\u017eu vytvori\u0165 efekt\u00edvne kampane a dosahova\u0165 lep\u0161ie v\u00fdsledky.<\/span><\/p><h3><b>Reklamn\u00e9 kan\u00e1ly<\/b><\/h3><p><span style=\"font-weight: 400;\">Existuje mno\u017estvo platforiem, kde m\u00f4\u017eete sp\u00fa\u0161\u0165a\u0165 svoje reklamy. Ka\u017ed\u00e1 platforma m\u00e1 svoje \u0161pecifik\u00e1 a v\u00fdhody:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nakaza.sk\/google-ads\/\" target=\"_blank\" rel=\"noopener\"><b>Google Ads<\/b><\/a><span style=\"font-weight: 400;\">: Ide\u00e1lne na zobrazenie rekl\u00e1m vo vyh\u013ead\u00e1va\u010di Google. Ke\u010f niekto h\u013ead\u00e1 nie\u010do, \u010do pon\u00fakate, va\u0161a reklama sa m\u00f4\u017ee zobrazi\u0165 medzi v\u00fdsledkami vyh\u013ead\u00e1vania. Cieli\u0165 m\u00f4\u017eete nielen na z\u00e1klade k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 \u013eudia zad\u00e1vaj\u00fa do vyh\u013ead\u00e1va\u010da, ale aj pod\u013ea demografick\u00fdch a geografick\u00fdch \u00fadajov, ako aj pod\u013ea spr\u00e1vania pou\u017e\u00edvate\u013eov na internete, vr\u00e1tane ich z\u00e1ujmov a predch\u00e1dzaj\u00facich interakci\u00ed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook Ads<\/b><span style=\"font-weight: 400;\">: Skvel\u00e9 pre cie\u013eov\u00fa skupinu na z\u00e1klade demografick\u00fdch \u00fadajov, z\u00e1ujmov a spr\u00e1vania. M\u00f4\u017eete vytv\u00e1ra\u0165 vizu\u00e1lne p\u00fatav\u00e9 reklamy, ktor\u00e9 sa zobrazuj\u00fa v newsfeede alebo na bo\u010dnom paneli str\u00e1nky.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instagram Ads<\/b><span style=\"font-weight: 400;\">: Vhodn\u00e9 pre vizu\u00e1lne orientovan\u00e9 kampane. V\u010faka rovnak\u00e9mu syst\u00e9mu ako Facebook Ads m\u00f4\u017eete cieli\u0165 ve\u013emi presne a oslovi\u0165 pou\u017e\u00edvate\u013eov priamo v ich feede alebo v stories.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn Ads<\/b><span style=\"font-weight: 400;\">: Ide\u00e1lne, ak cielite na profesion\u00e1lov a B2B segment. M\u00f4\u017eete reklamy zobrazova\u0165 pod\u013ea pracovn\u00fdch poz\u00edci\u00ed, odvetv\u00ed alebo dokonca konkr\u00e9tnych spolo\u010dnost\u00ed.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fb354 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"c1fb354\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d548d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"37d548d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"481\" src=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-kampane-1024x481.webp\" class=\"attachment-large size-large wp-image-36435\" alt=\"\" srcset=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-kampane-1024x481.webp 1024w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-kampane-300x141.webp 300w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-kampane-768x360.webp 768w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-kampane-1536x721.webp 1536w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-kampane.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be57261 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"be57261\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95db0c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"a95db0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3><b>Analytika a reporting<\/b><\/h3><p><span style=\"font-weight: 400;\">Bez sledovania a anal\u00fdzy \u00fadajov by bol performance marketing ako stre\u013eba naslepo. Potrebujete n\u00e1stroje, ktor\u00e9 v\u00e1m umo\u017enia sledova\u0165, ako va\u0161e kampane funguj\u00fa:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nakaza.sk\/google-analytics\/\" target=\"_blank\" rel=\"noopener\"><b>Google Analytics<\/b><\/a><span style=\"font-weight: 400;\">: Tento n\u00e1stroj v\u00e1m umo\u017en\u00ed sledova\u0165 n\u00e1v\u0161tevnos\u0165 na va\u0161ej webovej str\u00e1nke, zisti\u0165, odkia\u013e prich\u00e1dzaj\u00fa va\u0161i n\u00e1v\u0161tevn\u00edci, a \u010do robia na va\u0161ej str\u00e1nke.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook Analytics<\/b><span style=\"font-weight: 400;\">: Podobne ako Google Analytics, ale zameran\u00fd na sledovanie interakci\u00ed na Facebooku a Instagrame.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00e1stroje pre sledovanie konverzi\u00ed<\/b><span style=\"font-weight: 400;\">: Ka\u017ed\u00e1 platforma m\u00e1 svoje n\u00e1stroje na sledovanie konverzi\u00ed. Napr\u00edklad, Google Ads v\u00e1m umo\u017en\u00ed sledova\u0165, ko\u013eko \u013eud\u00ed, ktor\u00ed klikli na va\u0161u reklamu, nakoniec dokon\u010dilo n\u00e1kup.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9165c34 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"9165c34\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698968d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"698968d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3><b>Optimaliz\u00e1cia<\/b><\/h3><p><span style=\"font-weight: 400;\">Optimaliz\u00e1cia je k\u013e\u00fa\u010dom k \u00faspechu v performance marketingu. Znamen\u00e1 to, \u017ee na z\u00e1klade \u00fadajov z analytiky upravujete svoje kampane, aby boli \u010do najefekt\u00edvnej\u0161ie:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nakaza.sk\/a-b-testovanie\/\" target=\"_blank\" rel=\"noopener\"><b>A\/B testovanie<\/b><\/a><span style=\"font-weight: 400;\">: Sk\u00fa\u0161ajte r\u00f4zne verzie rekl\u00e1m, cie\u013eov\u00fdch str\u00e1nok a pon\u00fak, aby ste zistili, \u010do najlep\u0161ie funguje. Napr\u00edklad, m\u00f4\u017eete otestova\u0165 dva r\u00f4zne nadpisy reklamy a zisti\u0165, ktor\u00fd prin\u00e1\u0161a viac kliknut\u00ed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimaliz\u00e1cia rozpo\u010dtu<\/b><span style=\"font-weight: 400;\">: Sledujte, ktor\u00e9 kampane prin\u00e1\u0161aj\u00fa najlep\u0161ie v\u00fdsledky za najni\u017e\u0161ie n\u00e1klady a pres\u00favajte do nich viac rozpo\u010dtu.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cielenie a retargeting<\/b><span style=\"font-weight: 400;\">: Presn\u00e9 cielenie a n\u00e1sledn\u00fd retargeting (op\u00e4tovn\u00e9 zacielenie) na \u013eud\u00ed, ktor\u00ed u\u017e prejavili z\u00e1ujem o va\u0161u zna\u010dku, m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 va\u0161e \u0161ance na \u00faspech.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">S t\u00fdmito z\u00e1kladn\u00fdmi komponentmi budete schopn\u00ed efekt\u00edvne riadi\u0165 a optimalizova\u0165 svoje performance marketingov\u00e9 kampane. Nezab\u00fadajte, \u017ee k\u013e\u00fa\u010dom je neust\u00e1le sledova\u0165 v\u00fdsledky a prisp\u00f4sobova\u0165 svoje strat\u00e9gie pod\u013ea z\u00edskan\u00fdch \u00fadajov.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a4f31 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"e5a4f31\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563dc6b elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"563dc6b\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b33398e\" data-id=\"b33398e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4704bd4 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"4704bd4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4dcf44\" data-id=\"d4dcf44\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fe3d33 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"0fe3d33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">V\u00fdhody performance marketingu<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2b1ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2b1ea6\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc374a0\" data-id=\"dc374a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46bceaf flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"46bceaf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1612451 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"1612451\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Performance marketing prin\u00e1\u0161a mno\u017estvo v\u00fdhod, ktor\u00e9 m\u00f4\u017eu v\u00fdrazne zlep\u0161i\u0165 va\u0161e marketingov\u00e9 \u00fasilie. Po\u010fme sa pozrie\u0165 na konkr\u00e9tne v\u00fdhody, ktor\u00e9 performance marketing m\u00f4\u017ee prinies\u0165.<\/span><\/p><h3><b>Merate\u013enos\u0165<\/b><\/h3><p><b>Jednou z najv\u00e4\u010d\u0161\u00edch v\u00fdhod performance marketingu je jeho merate\u013enos\u0165.<\/b><span style=\"font-weight: 400;\"> Na rozdiel od tradi\u010dn\u00fdch reklamn\u00fdch met\u00f3d, kde je \u0165a\u017ek\u00e9 presne ur\u010di\u0165, ko\u013eko \u013eud\u00ed videlo va\u0161u reklamu a ak\u00fd to malo efekt, <\/span><b>performance marketing v\u00e1m umo\u017e\u0148uje sledova\u0165 ka\u017ed\u00fd aspekt va\u0161ich kampan\u00ed:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sledovanie konverzi\u00ed<\/b><span style=\"font-weight: 400;\">: Vid\u00edte presne, ko\u013eko \u013eud\u00ed vykonalo po\u017eadovan\u00fa akciu (napr. n\u00e1kup, registr\u00e1cia) po kliknut\u00ed na va\u0161u reklamu.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anal\u00fdza ROI (Return on Investment)<\/b><span style=\"font-weight: 400;\">: M\u00f4\u017eete presne vypo\u010d\u00edta\u0165, ko\u013eko pe\u0148az\u00ed ste zarobili na z\u00e1klade investovan\u00fdch prostriedkov do reklamy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detailn\u00e9 reporty<\/b><span style=\"font-weight: 400;\">: Z\u00edskavate podrobn\u00e9 \u00fadaje o tom, ako sa va\u0161e reklamy spr\u00e1vaj\u00fa, \u010do v\u00e1m umo\u017e\u0148uje robi\u0165 informovan\u00e9 rozhodnutia a optimalizova\u0165 kampane.<\/span><\/li><\/ul><h3><b>Flexibilita<\/b><\/h3><p><b>Performance marketing poskytuje ve\u013ek\u00fa flexibilitu v tom, ako riadite svoje kampane:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00fdchle \u00fapravy<\/b><span style=\"font-weight: 400;\">: Ak zist\u00edte, \u017ee ur\u010dit\u00e1 reklama nefunguje dobre, m\u00f4\u017eete ju okam\u017eite upravi\u0165 alebo zastavi\u0165 a u\u0161etri\u0165 tak peniaze.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testovanie a optimaliz\u00e1cia<\/b><span style=\"font-weight: 400;\">: M\u00f4\u017eete neust\u00e1le testova\u0165 nov\u00e9 kreat\u00edvy, cie\u013eov\u00e9 skupiny a ponuky, aby ste zistili, \u010do najlep\u0161ie funguje.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cielenie<\/b><span style=\"font-weight: 400;\">: M\u00f4\u017eete ve\u013emi presne cieli\u0165 svoje reklamy na z\u00e1klade demografie, z\u00e1ujmov, spr\u00e1vania alebo geografickej polohy, \u010do zvy\u0161uje \u0161ance na \u00faspech.<\/span><\/li><\/ul><h3><b>Efekt\u00edvnos\u0165 n\u00e1kladov<\/b><\/h3><p><b>Performance marketing je ve\u013emi efekt\u00edvny z h\u013eadiska n\u00e1kladov, preto\u017ee plat\u00edte len za dosiahnut\u00e9 v\u00fdsledky:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kontrola nad rozpo\u010dtom<\/b><span style=\"font-weight: 400;\">: M\u00f4\u017eete presne ur\u010di\u0165, ko\u013eko chcete min\u00fa\u0165 na ka\u017ed\u00fa akciu (klik, lead, predaj), a prisp\u00f4sobi\u0165 svoj rozpo\u010det pod\u013ea toho.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minimaliz\u00e1cia plytvania<\/b><span style=\"font-weight: 400;\">: Ke\u010f\u017ee plat\u00edte len za konkr\u00e9tne akcie, minimalizujete plytvanie pe\u0148az\u00ed na neefekt\u00edvne reklamy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vysok\u00e1 n\u00e1vratnos\u0165 invest\u00edci\u00ed<\/b><span style=\"font-weight: 400;\">: V\u010faka presn\u00e9mu meraniu a optimaliz\u00e1cii m\u00f4\u017eete dosiahnu\u0165 vysok\u00fa n\u00e1vratnos\u0165 svojich invest\u00edci\u00ed.<\/span><\/li><\/ul><h3><b>Pr\u00edle\u017eitosti pre mal\u00e9 aj ve\u013ek\u00e9 podniky<\/b><\/h3><p><b>Performance marketing je pr\u00edstupn\u00fd nielen ve\u013ek\u00fdm firm\u00e1m, ale aj mal\u00fdm podnikom a jednotlivcom:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00edzke vstupn\u00e9 n\u00e1klady<\/b><span style=\"font-weight: 400;\">: M\u00f4\u017eete za\u010da\u0165 s mal\u00fdm rozpo\u010dtom a postupne ho zvy\u0161ova\u0165 pod\u013ea toho, ako vid\u00edte v\u00fdsledky.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00fdchly \u0161tart<\/b><span style=\"font-weight: 400;\">: Sta\u010d\u00ed p\u00e1r krokov na nastavenie prvej kampane a m\u00f4\u017eete okam\u017eite za\u010da\u0165 z\u00edskava\u0165 v\u00fdsledky.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Konkuren\u010dn\u00e1 v\u00fdhoda<\/b><span style=\"font-weight: 400;\">: Aj mal\u00e9 podniky m\u00f4\u017eu konkurova\u0165 ve\u013ek\u00fdm firm\u00e1m, ak maj\u00fa dobre nastaven\u00e9 a optimalizovan\u00e9 kampane.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tieto v\u00fdhody robia z performance marketingu ide\u00e1lny n\u00e1stroj pre ka\u017ed\u00e9ho, kto chce efekt\u00edvne riadi\u0165 svoje kampane a dosahova\u0165 merate\u013en\u00e9 v\u00fdsledky. S performance marketingom m\u00f4\u017eete z\u00edska\u0165 ve\u013ea sk\u00fasenost\u00ed, ktor\u00e9 v\u00e1m pom\u00f4\u017eu r\u00e1s\u0165 a zlep\u0161ova\u0165 sa vo svojej profesii.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07af9ca flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"07af9ca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08ead5e elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"08ead5e\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5379c8\" data-id=\"d5379c8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e11e3a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"0e11e3a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ecc43a\" data-id=\"0ecc43a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aefc655 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"aefc655\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">Ako za\u010da\u0165 s performance marketingom<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f8e8e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f8e8e2\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6097ba\" data-id=\"b6097ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f45c13b flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"f45c13b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fd96c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"21fd96c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ak v\u00e1s zaujali v\u00fdhody performance marketingu a chcete vedie\u0165, ako za\u010da\u0165, ste na spr\u00e1vnom mieste. <\/span><b>Tu je krok za krokom n\u00e1vod, ktor\u00fd v\u00e1m pom\u00f4\u017ee vytvori\u0165 va\u0161e prv\u00e9 \u00faspe\u0161n\u00e9 kampane.<\/b><\/p><h3><b>1. Stanovte si ciele<\/b><\/h3><p><b>Predt\u00fdm, ako za\u010dnete s kampa\u0148ami, je d\u00f4le\u017eit\u00e9 ma\u0165 jasne stanoven\u00e9 ciele. \u010co chcete dosiahnu\u0165?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zv\u00fd\u0161i\u0165 predaje<\/b><span style=\"font-weight: 400;\">: Ak je va\u0161\u00edm cie\u013eom pred\u00e1va\u0165 viac produktov alebo slu\u017eieb, va\u0161imi metrikami bud\u00fa konverzie a predaje.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov<\/b><span style=\"font-weight: 400;\">: Ak chcete z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov, m\u00f4\u017eete sa zamera\u0165 na lead generation, teda z\u00edskavanie kontaktov.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zv\u00fd\u0161i\u0165 povedomie o zna\u010dke<\/b><span style=\"font-weight: 400;\">: Ak chcete, aby viac \u013eud\u00ed poznalo va\u0161u zna\u010dku, va\u0161\u00edm cie\u013eom m\u00f4\u017ee by\u0165 zv\u00fd\u0161enie n\u00e1v\u0161tevnosti na webstr\u00e1nke alebo interakcie na soci\u00e1lnych sie\u0165ach.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3defc flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"1f3defc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596290d flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"596290d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3><b>2. Identifikujte svoje publiku<\/b><\/h3><p><b>Pozna\u0165 svoje publikum je k\u013e\u00fa\u010dom k \u00faspechu. Mus\u00edte vedie\u0165, kto s\u00fa va\u0161i ide\u00e1lni z\u00e1kazn\u00edci:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demografick\u00e9 \u00fadaje<\/b><span style=\"font-weight: 400;\">: Vek, pohlavie, miesto bydliska, vzdelanie, pr\u00edjem.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00e1ujmy a spr\u00e1vanie<\/b><span style=\"font-weight: 400;\">: \u010co ich zauj\u00edma? Ako tr\u00e1via svoj \u010das online? Ak\u00e9 probl\u00e9my sa sna\u017eia rie\u0161i\u0165?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kde ich n\u00e1js\u0165<\/b><span style=\"font-weight: 400;\">: Ktor\u00e9 platformy pou\u017e\u00edvaj\u00fa najviac? <a href=\"https:\/\/www.google.sk\/?hl=sk\" target=\"_blank\" rel=\"noopener\">Google<\/a>, <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>?<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c19f0 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"e2c19f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e15f1 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"95e15f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"682\" src=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-publikum-1024x682.webp\" class=\"attachment-large size-large wp-image-36434\" alt=\"\" srcset=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-publikum-1024x682.webp 1024w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-publikum-300x200.webp 300w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-publikum-768x512.webp 768w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-publikum-1536x1023.webp 1536w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/08\/marketingove-publikum.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aae87 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"b0aae87\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb4128 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"2fb4128\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a58c07 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"9a58c07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3><b>3. Vyberte si spr\u00e1vne kan\u00e1ly<\/b><\/h3><p><b>Na z\u00e1klade toho, kde sa nach\u00e1dza va\u0161e publikum, si vyberte spr\u00e1vne kan\u00e1ly na reklamu:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ads<\/b><span style=\"font-weight: 400;\">: Ide\u00e1lne na z\u00edskanie n\u00e1v\u0161tevn\u00edkov, ktor\u00ed akt\u00edvne h\u013eadaj\u00fa va\u0161e produkty alebo slu\u017eby.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook a Instagram Ads<\/b><span style=\"font-weight: 400;\">: Vhodn\u00e9 na vytv\u00e1ranie povedomia a interakci\u00ed so \u0161ir\u0161\u00edm publikom.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn Ads<\/b><span style=\"font-weight: 400;\">: Skvel\u00e9 pre B2B segment a cielenie na profesion\u00e1lov.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3692a44 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"3692a44\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ec1b5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"50ec1b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3><b>4. Vytvorte a spustite kampane<\/b><\/h3><p><b>Teraz, ke\u010f m\u00e1te jasn\u00fd cie\u013e, pozn\u00e1te svoje publikum a vybrali ste si spr\u00e1vne kan\u00e1ly, je \u010das vytvori\u0165 a spusti\u0165 svoje kampane:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tvorba rekl\u00e1m<\/b><span style=\"font-weight: 400;\">: Vytvorte p\u00fatav\u00e9 a relevantn\u00e9 reklamy. Pou\u017eite kvalitn\u00e9 obr\u00e1zky alebo vide\u00e1 a nap\u00ed\u0161te presved\u010div\u00fd text.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nastavenie kampan\u00ed<\/b><span style=\"font-weight: 400;\">: Zvo\u013ete cielenie, nastavte rozpo\u010det a \u010dasov\u00fd pl\u00e1n kampane. M\u00f4\u017eete za\u010da\u0165 s men\u0161\u00edm rozpo\u010dtom a postupne ho zvy\u0161ova\u0165 pod\u013ea v\u00fdsledkov.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spustenie kampane<\/b><span style=\"font-weight: 400;\">: Skontrolujte v\u0161etky nastavenia a spustite kampa\u0148. Nezabudnite sledova\u0165 prv\u00e9 v\u00fdsledky a robi\u0165 potrebn\u00e9 \u00fapravy.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c5901 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"17c5901\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e07fa flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"c5e07fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<h3><b>5. Sledujte a optimalizujte<\/b><\/h3><p><b>Sledovanie v\u00fdsledkov a optimaliz\u00e1cia kampan\u00ed s\u00fa k\u013e\u00fa\u010dov\u00e9 pre \u00faspech v performance marketingu:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anal\u00fdza v\u00fdsledkov<\/b><span style=\"font-weight: 400;\">: Pou\u017eite n\u00e1stroje ako Google Analytics, aby ste sledovali v\u00fdkon svojich kampan\u00ed. Zistite, ktor\u00e9 reklamy a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 prin\u00e1\u0161aj\u00fa najlep\u0161ie v\u00fdsledky.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\/B testovanie<\/b><span style=\"font-weight: 400;\">: Sk\u00fa\u0161ajte r\u00f4zne verzie rekl\u00e1m a cie\u013eov\u00fdch str\u00e1nok, aby ste na\u0161li najefekt\u00edvnej\u0161ie kombin\u00e1cie.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pravideln\u00e1 optimaliz\u00e1cia<\/b><span style=\"font-weight: 400;\">: Na z\u00e1klade z\u00edskan\u00fdch \u00fadajov upravujte svoje kampane. Zamerajte sa na reklamy s najlep\u0161\u00edm v\u00fdkonom a optimalizujte tie, ktor\u00e9 neprin\u00e1\u0161aj\u00fa po\u017eadovan\u00e9 v\u00fdsledky.<\/span><\/li><\/ul>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6f51a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"9c6f51a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Za\u010da\u0165 s <\/span><b>performance marketingom<\/b><span style=\"font-weight: 400;\"> m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9, ale ak sa riadite spr\u00e1vnymi krokmi, polo\u017e\u00edte pevn\u00fd z\u00e1klad pre \u00faspech. D\u00f4le\u017eit\u00e9 je <\/span><b>neust\u00e1le monitorova\u0165 svoje v\u00fdsledky<\/b><span style=\"font-weight: 400;\">, u\u010di\u0165 sa z nich a pru\u017ene upravova\u0165 svoje strat\u00e9gie. S trochou trpezlivosti a sk\u00fasenost\u00ed sa m\u00f4\u017eete r\u00fdchlo vypracova\u0165 na <\/span><b>odborn\u00edka<\/b><span style=\"font-weight: 400;\"> v tejto oblasti.<\/span><\/p><p><b>Performance marketing<\/b><span style=\"font-weight: 400;\"> je <\/span><b>siln\u00fdm n\u00e1strojom<\/b><span style=\"font-weight: 400;\">, ktor\u00fd dok\u00e1\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 efektivitu va\u0161ich marketingov\u00fdch aktiv\u00edt. <\/span><b>Dobre nastaven\u00e9 a optimalizovan\u00e9 kampane<\/b><span style=\"font-weight: 400;\"> m\u00f4\u017eu prinies\u0165 vynikaj\u00face v\u00fdsledky, ako napr\u00edklad <\/span><b>n\u00e1rast po\u010dtu objedn\u00e1vok<\/b><span style=\"font-weight: 400;\">, zv\u00fd\u0161enie priemernej hodnoty objedn\u00e1vky \u010di <\/span><b>zlep\u0161enie n\u00e1v\u0161tevnosti<\/b><span style=\"font-weight: 400;\"> v\u00e1\u0161ho e-shopu.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5fbd8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"8f5fbd8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c710b3d elementor-widget__width-initial flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"c710b3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p><b>Ak h\u013ead\u00e1te partnera, ktor\u00fd v\u00e1m pom\u00f4\u017ee dosiahnu\u0165 podobn\u00e9 \u00faspechy, sme tu pre v\u00e1s. My, NAKAZA &#8211; Marketingov\u00e1 agent\u00fara, m\u00e1me bohat\u00e9 sk\u00fasenosti s performance marketingom a vieme, ako vytvori\u0165 \u00faspe\u0161n\u00e9 kampane prisp\u00f4soben\u00e9 va\u0161im \u0161pecifick\u00fdm potreb\u00e1m. S na\u0161imi odborn\u00fdmi znalos\u0165ami a kreat\u00edvnym pr\u00edstupom v\u00e1m pom\u00f4\u017eeme dosiahnu\u0165 va\u0161e marketingov\u00e9 ciele a maximalizova\u0165 n\u00e1vratnos\u0165 va\u0161ich invest\u00edci\u00ed.<\/b><\/p><p><b>Nev\u00e1hajte n\u00e1s kontaktova\u0165 a spolo\u010dne premen\u00edme va\u0161e marketingov\u00e9 v\u00edzie na realitu.<\/b><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e35d10 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"6e35d10\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zistite, ako pomocou performance marketingu z\u00edska\u0165 viac z\u00e1kazn\u00edkov a optimalizova\u0165 va\u0161e online kampane pre maxim\u00e1lnu efektivitu.<\/p>\n","protected":false},"author":7,"featured_media":36426,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[22,25,34],"tags":[],"class_list":{"0":"post-36421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analytics","8":"category-marketing","9":"category-vzdelavanie"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efekt\u00edvny performance 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