{"id":35929,"date":"2024-06-25T22:10:59","date_gmt":"2024-06-25T20:10:59","guid":{"rendered":"https:\/\/nakaza.sk\/?p=35929"},"modified":"2024-07-03T14:14:09","modified_gmt":"2024-07-03T12:14:09","slug":"vyhladavace","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/vyhladavace\/","title":{"rendered":"Vyh\u013ead\u00e1va\u010de"},"content":{"rendered":"\n

Defin\u00edcia<\/h2>\n\n\n\n

Vyh\u013ead\u00e1va\u010de<\/strong> s\u00fa \u0161pecializovan\u00e9 softv\u00e9rov\u00e9 n\u00e1stroje, ktor\u00e9 pou\u017e\u00edvate\u013eom umo\u017e\u0148uj\u00fa n\u00e1js\u0165 inform\u00e1cie na internete. Tieto n\u00e1stroje indexuj\u00fa webov\u00e9 str\u00e1nky a in\u00fd obsah, aby ho mohli pou\u017e\u00edvate\u013eom r\u00fdchlo a efekt\u00edvne prezentova\u0165 na z\u00e1klade zadan\u00fdch vyh\u013ead\u00e1vac\u00edch dotazov. Vyh\u013ead\u00e1va\u010de sa stali neoddelite\u013enou s\u00fa\u010das\u0165ou n\u00e1\u0161ho ka\u017edodenn\u00e9ho \u017eivota, od osobn\u00fdch h\u013ead\u00edsk a\u017e po profesion\u00e1lne vyu\u017eitie.<\/p>\n\n\n\n

Ako funguj\u00fa vyh\u013ead\u00e1va\u010de<\/h3>\n\n\n\n

Vyh\u013ead\u00e1va\u010de pou\u017e\u00edvaj\u00fa zlo\u017eit\u00fd syst\u00e9m na zhroma\u017e\u010fovanie, indexovanie a prezentovanie inform\u00e1ci\u00ed. Tento syst\u00e9m sa sklad\u00e1 z nieko\u013ek\u00fdch hlavn\u00fdch krokov:<\/p>\n\n\n\n

    \n
  1. Crawling<\/strong>: Vyh\u013ead\u00e1va\u010de pou\u017e\u00edvaj\u00fa automatizovan\u00e9 programy naz\u00fdvan\u00e9 „pav\u00faky“ alebo „boty“, ktor\u00e9 preh\u013ead\u00e1vaj\u00fa internet a zbieraj\u00fa \u00fadaje z webov\u00fdch str\u00e1nok. Tieto programy sleduj\u00fa odkazy na in\u00fdch str\u00e1nkach a neust\u00e1le aktualizuj\u00fa inform\u00e1cie vo svojom indexe.<\/li>\n\n\n\n
  2. Indexing<\/strong>: Zhroma\u017eden\u00e9 \u00fadaje s\u00fa n\u00e1sledne organizovan\u00e9 a ulo\u017een\u00e9 v obrovsk\u00fdch datab\u00e1zach naz\u00fdvan\u00fdch indexy. Indexovanie umo\u017e\u0148uje vyh\u013ead\u00e1va\u010dom r\u00fdchlo n\u00e1js\u0165 a zobrazi\u0165 relevantn\u00e9 inform\u00e1cie na z\u00e1klade zadan\u00fdch k\u013e\u00fa\u010dov\u00fdch slov.<\/li>\n\n\n\n
  3. Vyh\u013ead\u00e1vanie<\/strong>: Ke\u010f pou\u017e\u00edvate\u013e zad\u00e1 vyh\u013ead\u00e1vac\u00ed dotaz, vyh\u013ead\u00e1va\u010d preh\u013ead\u00e1 svoj index a pomocou zlo\u017eit\u00fdch algoritmov vyhodnot\u00ed relevantnos\u0165 a kvalitu n\u00e1jden\u00fdch str\u00e1nok. V\u00fdsledky s\u00fa potom zoraden\u00e9 a zobrazen\u00e9 pou\u017e\u00edvate\u013eovi v porad\u00ed pod\u013ea relevancie.<\/li>\n\n\n\n
  4. Algoritmy<\/strong>: Vyh\u013ead\u00e1va\u010de pou\u017e\u00edvaj\u00fa komplexn\u00e9 algoritmy na ur\u010denie relevantnosti a kvality str\u00e1nok. Tieto algoritmy ber\u00fa do \u00favahy stovky faktorov, ako s\u00fa k\u013e\u00fa\u010dov\u00e9 slov\u00e1, obsah str\u00e1nky, po\u010det a kvalita sp\u00e4tn\u00fdch odkazov, pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165 a \u010fal\u0161ie.<\/li>\n<\/ol>\n\n\n\n

    Najzn\u00e1mej\u0161ie vyh\u013ead\u00e1va\u010de<\/h3>\n\n\n\n
      \n
    • Google<\/strong>: Najpopul\u00e1rnej\u0161\u00ed vyh\u013ead\u00e1va\u010d na svete, ktor\u00fd dominuje na trhu s viac ako 90 % podielom. Google je zn\u00e1my svojimi pokro\u010dil\u00fdmi algoritmami a neust\u00e1lymi inov\u00e1ciami.<\/li>\n\n\n\n
    • Bing<\/strong>: Vyh\u013ead\u00e1va\u010d od spolo\u010dnosti Microsoft, ktor\u00fd je zn\u00e1my svojou integr\u00e1ciou s Windows a slu\u017ebami Microsoft. Bing m\u00e1 men\u0161\u00ed trhov\u00fd podiel, ale st\u00e1le poskytuje kvalitn\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania.<\/li>\n\n\n\n
    • Yahoo!<\/strong>: Kedysi najpopul\u00e1rnej\u0161\u00ed vyh\u013ead\u00e1va\u010d, dnes sa pou\u017e\u00edva menej, no st\u00e1le m\u00e1 vern\u00fdch pou\u017e\u00edvate\u013eov a pon\u00faka r\u00f4zne slu\u017eby, ako s\u00fa email a spr\u00e1vy.<\/li>\n\n\n\n
    • DuckDuckGo<\/strong>: Vyh\u013ead\u00e1va\u010d zameran\u00fd na ochranu s\u00fakromia, ktor\u00fd neuchov\u00e1va \u00fadaje o vyh\u013ead\u00e1vaniach pou\u017e\u00edvate\u013eov a nezobrazuje personalizovan\u00e9 reklamy.<\/li>\n<\/ul>\n\n\n\n

      V\u00fdznam vyh\u013ead\u00e1va\u010dov<\/h3>\n\n\n\n
        \n
      1. Pr\u00edstup k inform\u00e1ci\u00e1m<\/strong>: Vyh\u013ead\u00e1va\u010de umo\u017e\u0148uj\u00fa pou\u017e\u00edvate\u013eom r\u00fdchly pr\u00edstup k obrovsk\u00e9mu mno\u017estvu inform\u00e1ci\u00ed z cel\u00e9ho sveta. Sta\u010d\u00ed zada\u0165 vyh\u013ead\u00e1vac\u00ed dotaz a okam\u017eite z\u00edska\u0165 relevantn\u00e9 v\u00fdsledky.<\/li>\n\n\n\n
      2. SEO (Search Engine Optimization)<\/strong>: Firmy a tvorcovia obsahu sa sna\u017eia optimalizova\u0165 svoje webov\u00e9 str\u00e1nky pre vyh\u013ead\u00e1va\u010de, aby z\u00edskali lep\u0161ie umiestnenie vo v\u00fdsledkoch vyh\u013ead\u00e1vania. SEO je k\u013e\u00fa\u010dov\u00fdm n\u00e1strojom pre zv\u00fd\u0161enie vidite\u013enosti a n\u00e1v\u0161tevnosti str\u00e1nok.<\/strong><\/li>\n\n\n\n
      3. Marketing a reklama<\/strong>: Vyh\u013ead\u00e1va\u010de pon\u00fakaj\u00fa r\u00f4zne reklamn\u00e9 form\u00e1ty, ako s\u00fa PPC (Pay-Per-Click) reklamy, ktor\u00e9 firm\u00e1m umo\u017e\u0148uj\u00fa cielen\u00fa reklamu na z\u00e1klade vyh\u013ead\u00e1vac\u00edch dotazov pou\u017e\u00edvate\u013eov. Google Ads je najzn\u00e1mej\u0161ou platformou pre tento typ reklamy.<\/strong><\/li>\n<\/ol>\n\n\n\n

        Z\u00e1ver<\/h3>\n\n\n\n

        Vyh\u013ead\u00e1va\u010de s\u00fa neocenite\u013en\u00fdm n\u00e1strojom, ktor\u00fd umo\u017e\u0148uje r\u00fdchly a efekt\u00edvny pr\u00edstup k inform\u00e1ci\u00e1m na internete.<\/strong> S ich pomocou m\u00f4\u017eu pou\u017e\u00edvatelia n\u00e1js\u0165 odpovede na svoje ot\u00e1zky, objavova\u0165 nov\u00fd obsah a efekt\u00edvne pracova\u0165. Pre firmy a tvorcov obsahu s\u00fa vyh\u013ead\u00e1va\u010de k\u013e\u00fa\u010dov\u00fdm kan\u00e1lom na z\u00edskavanie n\u00e1v\u0161tevn\u00edkov a zlep\u0161enie vidite\u013enosti.<\/strong><\/p>\n\n\n\n

        \"Google<\/figure>\n","protected":false},"excerpt":{"rendered":"

        Defin\u00edcia Vyh\u013ead\u00e1va\u010de s\u00fa \u0161pecializovan\u00e9 softv\u00e9rov\u00e9 n\u00e1stroje, ktor\u00e9 pou\u017e\u00edvate\u013eom umo\u017e\u0148uj\u00fa n\u00e1js\u0165 inform\u00e1cie na internete. Tieto n\u00e1stroje indexuj\u00fa webov\u00e9 str\u00e1nky a in\u00fd…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":{"0":"post-35929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-slovnik"},"yoast_head":"\n\u010co je Vyh\u013ead\u00e1va\u010de? - Marketingov\u00fd slovn\u00edk | NAKAZA<\/title>\n<meta name=\"description\" content=\"Objavte, ako vytvori\u0165 \u00fa\u010dinn\u00fa marketingov\u00fa strat\u00e9giu, ktor\u00e1 posiln\u00ed va\u0161u zna\u010dku a zv\u00fd\u0161i predaj cez presn\u00e9 cielenie a efekt\u00edvnu komunik\u00e1ciu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nakaza.sk\/vyhladavace\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co je Vyh\u013ead\u00e1va\u010de? 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