{"id":35895,"date":"2024-06-25T21:30:12","date_gmt":"2024-06-25T19:30:12","guid":{"rendered":"https:\/\/nakaza.sk\/?p=35895"},"modified":"2024-07-03T13:42:22","modified_gmt":"2024-07-03T11:42:22","slug":"roi-return-on-investment","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/roi-return-on-investment\/","title":{"rendered":"ROI &#8211; Return on Investment"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Defin\u00edcia<\/h2>\n\n\n\n<p><strong>Return on Investment (ROI), alebo n\u00e1vratnos\u0165 invest\u00edcie, je finan\u010dn\u00fd ukazovate\u013e pou\u017e\u00edvan\u00fd na meranie efekt\u00edvnosti a ziskovosti invest\u00edcie. Tento ukazovate\u013e je vyjadren\u00fd ako percento a ukazuje, ako efekt\u00edvne boli vlo\u017een\u00e9 prostriedky vyu\u017eit\u00e9 na generovanie zisku. <\/strong><\/p>\n\n\n\n<p>Vzorec pre v\u00fdpo\u010det ROI je nasledovn\u00fd:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/06\/roi.svg\" alt=\"Vzorec pre v\u00fdpo\u010det ROI v %\" class=\"wp-image-35897\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vyu\u017eitie ROI<\/h2>\n\n\n\n<p><strong>ROI je \u0161iroko vyu\u017e\u00edvan\u00fd v mnoh\u00fdch oblastiach, vr\u00e1tane finan\u010dn\u00e9ho investovania, podnikate\u013esk\u00fdch projektov, realitn\u00fdch transakci\u00ed a marketingov\u00fdch kampan\u00ed.<\/strong> Investori a mana\u017e\u00e9ri pou\u017e\u00edvaj\u00fa ROI na porovnanie efekt\u00edvnosti r\u00f4znych investi\u010dn\u00fdch mo\u017enost\u00ed, \u010d\u00edm im to pom\u00e1ha pri rozhodovan\u00ed, kde najlep\u0161ie alokova\u0165 svoje zdroje. <strong>V oblasti marketingu napr\u00edklad ROI poskytuje preh\u013ead o tom, ako jednotliv\u00e9 kampane prispievaj\u00fa k finan\u010dn\u00fdm cie\u013eom organiz\u00e1cie a umo\u017e\u0148uje market\u00e9rom optimalizova\u0165 strat\u00e9gie na dosiahnutie lep\u0161\u00edch v\u00fdsledkov.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p><strong>Return on Investment je n\u00e1stroj, ktor\u00fd m\u00f4\u017ee by\u0165 nesmierne u\u017eito\u010dn\u00fd pre r\u00f4zne druhy anal\u00fdz v podnikate\u013eskom aj osobnom investovan\u00ed. Napriek svojej jednoduchosti v\u0161ak m\u00f4\u017ee by\u0165 niekedy zav\u00e1dzaj\u00faci, ak nie s\u00fa zoh\u013eadnen\u00e9 v\u0161etky relevantn\u00e9 faktory. Je d\u00f4le\u017eit\u00e9 bra\u0165 do \u00favahy aj nehmotn\u00e9 hodnoty a potenci\u00e1lny dlhodob\u00fd dopad invest\u00edci\u00ed, ktor\u00e9 nemusia by\u0165 okam\u017eite zrejm\u00e9 v tradi\u010dn\u00fdch ROI v\u00fdpo\u010dtoch.<\/strong> Spr\u00e1vne pou\u017eitie ROI spolu s komplexn\u00fdm zhodnoten\u00edm invest\u00edcie m\u00f4\u017ee v\u00fdrazne prispie\u0165 k \u00faspechu finan\u010dn\u00fdch a podnikate\u013esk\u00fdch rozhodnut\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defin\u00edcia Return on Investment (ROI), alebo n\u00e1vratnos\u0165 invest\u00edcie, je finan\u010dn\u00fd ukazovate\u013e pou\u017e\u00edvan\u00fd na meranie efekt\u00edvnosti a ziskovosti invest\u00edcie. Tento ukazovate\u013e&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":{"0":"post-35895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-slovnik"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u010co je ROI - Return on Investment? - Marketingov\u00fd slovn\u00edk | NAKAZA<\/title>\n<meta name=\"description\" content=\"Objavte, ako vytvori\u0165 \u00fa\u010dinn\u00fa marketingov\u00fa strat\u00e9giu, ktor\u00e1 posiln\u00ed va\u0161u zna\u010dku a zv\u00fd\u0161i predaj cez presn\u00e9 cielenie a efekt\u00edvnu komunik\u00e1ciu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nakaza.sk\/roi-return-on-investment\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co je ROI - Return on Investment? 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