{"id":34572,"date":"2024-02-22T20:08:25","date_gmt":"2024-02-22T19:08:25","guid":{"rendered":"https:\/\/nakaza.sk\/?p=34572"},"modified":"2024-02-29T20:46:18","modified_gmt":"2024-02-29T19:46:18","slug":"marketing","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n

Defin\u00edcia<\/h2>\n\n\n\n

Marketing<\/strong> predstavuje s\u00fabor strategick\u00fdch a analytick\u00fdch aktiv\u00edt zameran\u00fdch na predaj produktov alebo slu\u017eieb spr\u00e1vnym z\u00e1kazn\u00edkom, na spr\u00e1vnom mieste a za spr\u00e1vnu cenu. Jeho hlavn\u00fdm cie\u013eom je identifikova\u0165 a uspokoji\u0165 potreby z\u00e1kazn\u00edkov, vytvori\u0165 kvalitn\u00e9 produkty, ur\u010di\u0165 optim\u00e1lnu cenu, zabezpe\u010di\u0165 efekt\u00edvnu distrib\u00faciu a efekt\u00edvne propagova\u0165 pon\u00fakan\u00e9 v\u00fdrobky alebo slu\u017eby.<\/p>\n\n\n\n

Marketing verzus Reklama<\/h2>\n\n\n\n

\u010casto doch\u00e1dza k z\u00e1mene pojmov marketing a reklama, alebo sa dokonca pou\u017e\u00edvaj\u00fa ako synonym\u00e1. Napriek tomu ide o odli\u0161n\u00e9 koncepty. K\u00fdm marketing zahr\u0148a komplexn\u00fa strat\u00e9giu zameran\u00fa na uspokojovanie z\u00e1kazn\u00edckych potrieb a zvy\u0161ovanie predaja, reklama predstavuje len jednu \u010das\u0165 marketingov\u00e9ho procesu – \u0161pecifick\u00e9 informovanie o produkte alebo slu\u017ebe s cie\u013eom stimulova\u0165 ich predaj.<\/p>\n\n\n\n

Marketingov\u00fd Mix: 4P<\/h2>\n\n\n\n

V roku 1960 E. Jerome McCarthy formuloval koncept \u0161tyroch \u201eP\u201c marketingov\u00e9ho mixu, ktor\u00fd sa stal z\u00e1kladn\u00fdm kame\u0148om marketingovej strat\u00e9gie:<\/p>\n\n\n\n

    \n
  • Produkt (Product):<\/strong> Zameriava sa na prieskum trhu a ur\u010denie, ako produkt vyhovie potreb\u00e1m cie\u013eovej skupiny.<\/li>\n\n\n\n
  • Cena (Price):<\/strong> Stanovuje cenu produktu na z\u00e1klade anal\u00fdzy konkurencie a ochoty z\u00e1kazn\u00edkov plati\u0165.<\/li>\n\n\n\n
  • Distrib\u00facia (Place):<\/strong> Identifikuje najefekt\u00edvnej\u0161ie kan\u00e1ly na doru\u010denie produktu k z\u00e1kazn\u00edkom.<\/li>\n\n\n\n
  • Propag\u00e1cia (Promotion):<\/strong> Zah\u0155\u0148a v\u0161etky formy reklamy a marketingovej komunik\u00e1cie s cie\u013eom zv\u00fd\u0161i\u0165 povedomie o produkte a podpori\u0165 jeho predaj.<\/li>\n<\/ul>\n\n\n\n

    V\u00fdznam Online Marketingu<\/h2>\n\n\n\n

    V digit\u00e1lnej \u00e9re nadob\u00fada osobitn\u00fd v\u00fdznam online marketing, ktor\u00fd sa ukazuje ako jeden z najefekt\u00edvnej\u0161\u00edch sp\u00f4sobov dosahovania z\u00e1kazn\u00edkov. Vyu\u017e\u00edva internetov\u00e9 platformy a digit\u00e1lne kan\u00e1ly na propag\u00e1ciu produktov a slu\u017eieb, \u010d\u00edm umo\u017e\u0148uje firme oslovova\u0165 \u0161irok\u00e9 publikum s relat\u00edvne n\u00edzkymi n\u00e1kladmi.<\/p>\n\n\n\n

    Z\u00e1ver<\/h2>\n\n\n\n

    Marketing je neoddelite\u013enou s\u00fa\u010das\u0165ou \u00faspe\u0161n\u00e9ho podnikania, ktor\u00fd umo\u017e\u0148uje firm\u00e1m rozumie\u0165 svojim z\u00e1kazn\u00edkom, reagova\u0165 na ich potreby a efekt\u00edvne komunikova\u0165 hodnotu svojich produktov alebo slu\u017eieb. Ako multidisciplin\u00e1rny proces, ktor\u00fd zahr\u0148a od prieskumu trhu po reklamu, marketing predstavuje z\u00e1klad pre budovanie silnej zna\u010dky a dlhodob\u00e9ho vz\u0165ahu so z\u00e1kazn\u00edkmi.<\/p>\n\n\n\n

    \"Marketing<\/figure>\n","protected":false},"excerpt":{"rendered":"

    Defin\u00edcia Marketing predstavuje s\u00fabor strategick\u00fdch a analytick\u00fdch aktiv\u00edt zameran\u00fdch na predaj produktov alebo slu\u017eieb spr\u00e1vnym z\u00e1kazn\u00edkom, na spr\u00e1vnom mieste a…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":{"0":"post-34572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-slovnik"},"yoast_head":"\n\u010co je Marketing? - Marketingov\u00fd slovn\u00edk | NAKAZA<\/title>\n<meta name=\"description\" content=\"Pozrite sa hlb\u0161ie na marketing, jeho rozdiel od reklamy, z\u00e1kladn\u00e9 princ\u00edpy 4P a v\u00fdznam online marketingu v dne\u0161nej digit\u00e1lnej dobe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nakaza.sk\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co je Marketing? - Marketingov\u00fd slovn\u00edk | NAKAZA\" \/>\n<meta property=\"og:description\" content=\"Pozrite sa hlb\u0161ie na marketing, jeho rozdiel od reklamy, z\u00e1kladn\u00e9 princ\u00edpy 4P a v\u00fdznam online marketingu v dne\u0161nej digit\u00e1lnej dobe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nakaza.sk\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"NAKAZA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nakaza.sk\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T19:08:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-29T19:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Marek Heinfarth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marek Heinfarth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nakaza.sk\/marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nakaza.sk\/marketing\/\"},\"author\":{\"name\":\"Marek Heinfarth\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/2061d0eec4089470be0d90e115454012\"},\"headline\":\"Marketing\",\"datePublished\":\"2024-02-22T19:08:25+00:00\",\"dateModified\":\"2024-02-29T19:46:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nakaza.sk\/marketing\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nakaza.sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing-1024x683.jpg\",\"articleSection\":[\"Slovn\u00edk pojmov\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nakaza.sk\/marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nakaza.sk\/marketing\/\",\"url\":\"https:\/\/nakaza.sk\/marketing\/\",\"name\":\"\u010co je Marketing? - Marketingov\u00fd slovn\u00edk | NAKAZA\",\"isPartOf\":{\"@id\":\"https:\/\/nakaza.sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nakaza.sk\/marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing-1024x683.jpg\",\"datePublished\":\"2024-02-22T19:08:25+00:00\",\"dateModified\":\"2024-02-29T19:46:18+00:00\",\"description\":\"Pozrite sa hlb\u0161ie na marketing, jeho rozdiel od reklamy, z\u00e1kladn\u00e9 princ\u00edpy 4P a v\u00fdznam online marketingu v dne\u0161nej digit\u00e1lnej dobe.\",\"breadcrumb\":{\"@id\":\"https:\/\/nakaza.sk\/marketing\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nakaza.sk\/marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/nakaza.sk\/marketing\/#primaryimage\",\"url\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing.jpg\",\"contentUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nakaza.sk\/marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\/\/nakaza.sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nakaza.sk\/#website\",\"url\":\"https:\/\/nakaza.sk\/\",\"name\":\"NAKAZA\",\"description\":\"Marketing agency\",\"publisher\":{\"@id\":\"https:\/\/nakaza.sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nakaza.sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nakaza.sk\/#organization\",\"name\":\"Nakaza\",\"url\":\"https:\/\/nakaza.sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png\",\"contentUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png\",\"width\":1500,\"height\":1088,\"caption\":\"Nakaza\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nakaza.sk\",\"https:\/\/www.instagram.com\/nakaza.sk\/\",\"https:\/\/www.linkedin.com\/company\/nakaza\",\"https:\/\/www.youtube.com\/channel\/UCG3ZLNl_aH966kz5_9B4MwQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/2061d0eec4089470be0d90e115454012\",\"name\":\"Marek Heinfarth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/77a6a8b5612610c53e0d0fca689e9c1e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/77a6a8b5612610c53e0d0fca689e9c1e?s=96&d=mm&r=g\",\"caption\":\"Marek Heinfarth\"},\"url\":\"https:\/\/nakaza.sk\/author\/heinfarth\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u010co je Marketing? - Marketingov\u00fd slovn\u00edk | NAKAZA","description":"Pozrite sa hlb\u0161ie na marketing, jeho rozdiel od reklamy, z\u00e1kladn\u00e9 princ\u00edpy 4P a v\u00fdznam online marketingu v dne\u0161nej digit\u00e1lnej dobe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nakaza.sk\/marketing\/","og_locale":"sk_SK","og_type":"article","og_title":"\u010co je Marketing? - Marketingov\u00fd slovn\u00edk | NAKAZA","og_description":"Pozrite sa hlb\u0161ie na marketing, jeho rozdiel od reklamy, z\u00e1kladn\u00e9 princ\u00edpy 4P a v\u00fdznam online marketingu v dne\u0161nej digit\u00e1lnej dobe.","og_url":"https:\/\/nakaza.sk\/marketing\/","og_site_name":"NAKAZA","article_publisher":"https:\/\/www.facebook.com\/nakaza.sk","article_published_time":"2024-02-22T19:08:25+00:00","article_modified_time":"2024-02-29T19:46:18+00:00","og_image":[{"url":"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing-1024x683.jpg","type":"","width":"","height":""}],"author":"Marek Heinfarth","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Marek Heinfarth","Predpokladan\u00fd \u010das \u010d\u00edtania":"2 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nakaza.sk\/marketing\/#article","isPartOf":{"@id":"https:\/\/nakaza.sk\/marketing\/"},"author":{"name":"Marek Heinfarth","@id":"https:\/\/nakaza.sk\/#\/schema\/person\/2061d0eec4089470be0d90e115454012"},"headline":"Marketing","datePublished":"2024-02-22T19:08:25+00:00","dateModified":"2024-02-29T19:46:18+00:00","mainEntityOfPage":{"@id":"https:\/\/nakaza.sk\/marketing\/"},"wordCount":372,"commentCount":0,"publisher":{"@id":"https:\/\/nakaza.sk\/#organization"},"image":{"@id":"https:\/\/nakaza.sk\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing-1024x683.jpg","articleSection":["Slovn\u00edk pojmov"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nakaza.sk\/marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nakaza.sk\/marketing\/","url":"https:\/\/nakaza.sk\/marketing\/","name":"\u010co je Marketing? - Marketingov\u00fd slovn\u00edk | NAKAZA","isPartOf":{"@id":"https:\/\/nakaza.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nakaza.sk\/marketing\/#primaryimage"},"image":{"@id":"https:\/\/nakaza.sk\/marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing-1024x683.jpg","datePublished":"2024-02-22T19:08:25+00:00","dateModified":"2024-02-29T19:46:18+00:00","description":"Pozrite sa hlb\u0161ie na marketing, jeho rozdiel od reklamy, z\u00e1kladn\u00e9 princ\u00edpy 4P a v\u00fdznam online marketingu v dne\u0161nej digit\u00e1lnej dobe.","breadcrumb":{"@id":"https:\/\/nakaza.sk\/marketing\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nakaza.sk\/marketing\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/nakaza.sk\/marketing\/#primaryimage","url":"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing.jpg","contentUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/marketing.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/nakaza.sk\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/nakaza.sk\/"},{"@type":"ListItem","position":2,"name":"Marketing"}]},{"@type":"WebSite","@id":"https:\/\/nakaza.sk\/#website","url":"https:\/\/nakaza.sk\/","name":"NAKAZA","description":"Marketing agency","publisher":{"@id":"https:\/\/nakaza.sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nakaza.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/nakaza.sk\/#organization","name":"Nakaza","url":"https:\/\/nakaza.sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/","url":"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png","contentUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png","width":1500,"height":1088,"caption":"Nakaza"},"image":{"@id":"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nakaza.sk","https:\/\/www.instagram.com\/nakaza.sk\/","https:\/\/www.linkedin.com\/company\/nakaza","https:\/\/www.youtube.com\/channel\/UCG3ZLNl_aH966kz5_9B4MwQ"]},{"@type":"Person","@id":"https:\/\/nakaza.sk\/#\/schema\/person\/2061d0eec4089470be0d90e115454012","name":"Marek Heinfarth","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/nakaza.sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/77a6a8b5612610c53e0d0fca689e9c1e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/77a6a8b5612610c53e0d0fca689e9c1e?s=96&d=mm&r=g","caption":"Marek Heinfarth"},"url":"https:\/\/nakaza.sk\/author\/heinfarth\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/posts\/34572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/comments?post=34572"}],"version-history":[{"count":0,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/posts\/34572\/revisions"}],"wp:attachment":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/media?parent=34572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/categories?post=34572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/tags?post=34572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}