{"id":34572,"date":"2024-02-22T20:08:25","date_gmt":"2024-02-22T19:08:25","guid":{"rendered":"https:\/\/nakaza.sk\/?p=34572"},"modified":"2024-02-29T20:46:18","modified_gmt":"2024-02-29T19:46:18","slug":"marketing","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n
Marketing<\/strong> predstavuje s\u00fabor strategick\u00fdch a analytick\u00fdch aktiv\u00edt zameran\u00fdch na predaj produktov alebo slu\u017eieb spr\u00e1vnym z\u00e1kazn\u00edkom, na spr\u00e1vnom mieste a za spr\u00e1vnu cenu. Jeho hlavn\u00fdm cie\u013eom je identifikova\u0165 a uspokoji\u0165 potreby z\u00e1kazn\u00edkov, vytvori\u0165 kvalitn\u00e9 produkty, ur\u010di\u0165 optim\u00e1lnu cenu, zabezpe\u010di\u0165 efekt\u00edvnu distrib\u00faciu a efekt\u00edvne propagova\u0165 pon\u00fakan\u00e9 v\u00fdrobky alebo slu\u017eby.<\/p>\n\n\n\n \u010casto doch\u00e1dza k z\u00e1mene pojmov marketing a reklama, alebo sa dokonca pou\u017e\u00edvaj\u00fa ako synonym\u00e1. Napriek tomu ide o odli\u0161n\u00e9 koncepty. K\u00fdm marketing zahr\u0148a komplexn\u00fa strat\u00e9giu zameran\u00fa na uspokojovanie z\u00e1kazn\u00edckych potrieb a zvy\u0161ovanie predaja, reklama predstavuje len jednu \u010das\u0165 marketingov\u00e9ho procesu – \u0161pecifick\u00e9 informovanie o produkte alebo slu\u017ebe s cie\u013eom stimulova\u0165 ich predaj.<\/p>\n\n\n\n V roku 1960 E. Jerome McCarthy formuloval koncept \u0161tyroch \u201eP\u201c marketingov\u00e9ho mixu, ktor\u00fd sa stal z\u00e1kladn\u00fdm kame\u0148om marketingovej strat\u00e9gie:<\/p>\n\n\n\n V digit\u00e1lnej \u00e9re nadob\u00fada osobitn\u00fd v\u00fdznam online marketing, ktor\u00fd sa ukazuje ako jeden z najefekt\u00edvnej\u0161\u00edch sp\u00f4sobov dosahovania z\u00e1kazn\u00edkov. Vyu\u017e\u00edva internetov\u00e9 platformy a digit\u00e1lne kan\u00e1ly na propag\u00e1ciu produktov a slu\u017eieb, \u010d\u00edm umo\u017e\u0148uje firme oslovova\u0165 \u0161irok\u00e9 publikum s relat\u00edvne n\u00edzkymi n\u00e1kladmi.<\/p>\n\n\n\n Marketing je neoddelite\u013enou s\u00fa\u010das\u0165ou \u00faspe\u0161n\u00e9ho podnikania, ktor\u00fd umo\u017e\u0148uje firm\u00e1m rozumie\u0165 svojim z\u00e1kazn\u00edkom, reagova\u0165 na ich potreby a efekt\u00edvne komunikova\u0165 hodnotu svojich produktov alebo slu\u017eieb. Ako multidisciplin\u00e1rny proces, ktor\u00fd zahr\u0148a od prieskumu trhu po reklamu, marketing predstavuje z\u00e1klad pre budovanie silnej zna\u010dky a dlhodob\u00e9ho vz\u0165ahu so z\u00e1kazn\u00edkmi.<\/p>\n\n\n\n Defin\u00edcia Marketing predstavuje s\u00fabor strategick\u00fdch a analytick\u00fdch aktiv\u00edt zameran\u00fdch na predaj produktov alebo slu\u017eieb spr\u00e1vnym z\u00e1kazn\u00edkom, na spr\u00e1vnom mieste a…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":{"0":"post-34572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-slovnik"},"yoast_head":"\nMarketing verzus Reklama<\/h2>\n\n\n\n
Marketingov\u00fd Mix: 4P<\/h2>\n\n\n\n
\n
V\u00fdznam Online Marketingu<\/h2>\n\n\n\n
Z\u00e1ver<\/h2>\n\n\n\n
<\/figure>\n","protected":false},"excerpt":{"rendered":"