{"id":34570,"date":"2024-02-22T20:06:19","date_gmt":"2024-02-22T19:06:19","guid":{"rendered":"https:\/\/nakaza.sk\/?p=34570"},"modified":"2024-02-29T20:38:22","modified_gmt":"2024-02-29T19:38:22","slug":"google-ads","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Defin\u00edcia<\/h2>\n\n\n\n<p><strong>Google Ads<\/strong>, predt\u00fdm zn\u00e1my ako Google AdWords, je pokro\u010dil\u00e1 online reklamn\u00e1 platforma od Google, ktor\u00e1 od roku 2000 umo\u017e\u0148uje inzerentom zobrazova\u0165 reklamy na \u0161irok\u00fa sie\u0165 partnerov a Google slu\u017eieb. Platforma sa stala z\u00e1kladn\u00fdm n\u00e1strojom pre digit\u00e1lny marketing v\u010faka svojej schopnosti cielene oslovi\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdvoj a Mo\u017enosti<\/h2>\n\n\n\n<p>Od svojho zrodu pre\u0161la platforma v\u00fdrazn\u00fdm v\u00fdvojom, pri\u010dom zmenila nielen svoje funkcie a technol\u00f3gie, ale aj n\u00e1zov na Google Ads v j\u00fali 2018. Pon\u00faka \u0161irok\u00e9 spektrum kampan\u00ed vr\u00e1tane:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platen\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania Google<\/strong><\/li>\n\n\n\n<li><strong>Obsahovej siete Google<\/strong><\/li>\n\n\n\n<li><strong>Remarketingu<\/strong><\/li>\n\n\n\n<li><strong>YouTube video rekl\u00e1m<\/strong><\/li>\n\n\n\n<li><strong>Gmail rekl\u00e1m<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Auk\u010dn\u00fd Syst\u00e9m a Optimaliz\u00e1cia<\/h2>\n\n\n\n<p>\u00daspech reklamy na Google Ads z\u00e1vis\u00ed od auk\u010dn\u00e9ho syst\u00e9mu, kde sa stret\u00e1vaj\u00fa r\u00f4zni inzerenti s cie\u013eom z\u00edska\u0165 priestor pre svoje reklamy. Efekt\u00edvnos\u0165 reklamy nie je ur\u010den\u00e1 len alokovan\u00fdm rozpo\u010dtom, ale aj kvalitou a relevantnos\u0165ou reklamy, ktor\u00e9 je mo\u017en\u00e9 neust\u00e1le zlep\u0161ova\u0165 prostredn\u00edctvom optimaliz\u00e1cie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Umelej Inteligencie a Automatiz\u00e1cia<\/h2>\n\n\n\n<p>V s\u00fa\u010dasnosti Google Ads vyu\u017e\u00edva umelej inteligencie a automatiz\u00e1ciu na vylep\u0161enie v\u00fdkonu kampan\u00ed. Syst\u00e9m dok\u00e1\u017ee na z\u00e1klade d\u00e1t o pou\u017e\u00edvate\u013eoch, ako s\u00fa poloha, \u010das, zariadenie alebo ich predch\u00e1dzaj\u00face aktivity, efekt\u00edvne prisp\u00f4sobi\u0165 kampane tak, aby dosiahli lep\u0161ie v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zhrnutie<\/h2>\n\n\n\n<p>Google Ads stoj\u00ed v popred\u00ed n\u00e1strojov pre online marketing v\u010faka svojej schopnosti efekt\u00edvne cieli\u0165 a dosahova\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov cez r\u00f4zne form\u00e1ty a platformy. Neust\u00e1la inov\u00e1cia a integr\u00e1cia nov\u00fdch technol\u00f3gi\u00ed, ako je umelej inteligencia, rob\u00ed z Google Ads nenahradite\u013en\u00fd n\u00e1stroj pre ka\u017ed\u00e9ho, kto chce uspie\u0165 v digit\u00e1lnom svete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" src=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-1024x683.jpg\" alt=\"Google Ads je reklamn\u00e1 platforma umo\u017e\u0148uj\u00faca cielen\u00e9 zobrazovanie rekl\u00e1m v sieti Google na zv\u00fd\u0161enie vidite\u013enosti a predaja.\" class=\"wp-image-34762\" srcset=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-1024x683.jpg 1024w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-300x200.jpg 300w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-768x512.jpg 768w, https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Defin\u00edcia Google Ads, predt\u00fdm zn\u00e1my ako Google AdWords, je pokro\u010dil\u00e1 online reklamn\u00e1 platforma od Google, ktor\u00e1 od roku 2000 umo\u017e\u0148uje&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":{"0":"post-34570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-slovnik"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u010co je Google Ads? - Marketingov\u00fd slovn\u00edk | NAKAZA<\/title>\n<meta name=\"description\" content=\"Google Ads, v\u00fdkonn\u00e1 platforma pre online reklamu, pon\u00faka cielen\u00e9 kampane s vyu\u017eit\u00edm AI. Zistite, ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 dosiahnu\u0165 va\u0161e marketingov\u00e9 ciele.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nakaza.sk\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co je Google Ads? - Marketingov\u00fd slovn\u00edk | NAKAZA\" \/>\n<meta property=\"og:description\" content=\"Google Ads, v\u00fdkonn\u00e1 platforma pre online reklamu, pon\u00faka cielen\u00e9 kampane s vyu\u017eit\u00edm AI. Zistite, ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 dosiahnu\u0165 va\u0161e marketingov\u00e9 ciele.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nakaza.sk\/google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"NAKAZA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nakaza.sk\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T19:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-29T19:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Marek Heinfarth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marek Heinfarth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nakaza.sk\/google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nakaza.sk\/google-ads\/\"},\"author\":{\"name\":\"Marek Heinfarth\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/2061d0eec4089470be0d90e115454012\"},\"headline\":\"Google Ads\",\"datePublished\":\"2024-02-22T19:06:19+00:00\",\"dateModified\":\"2024-02-29T19:38:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nakaza.sk\/google-ads\/\"},\"wordCount\":313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nakaza.sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-1024x683.jpg\",\"articleSection\":[\"Slovn\u00edk pojmov\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nakaza.sk\/google-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nakaza.sk\/google-ads\/\",\"url\":\"https:\/\/nakaza.sk\/google-ads\/\",\"name\":\"\u010co je Google Ads? - Marketingov\u00fd slovn\u00edk | NAKAZA\",\"isPartOf\":{\"@id\":\"https:\/\/nakaza.sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nakaza.sk\/google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2024\/02\/google-ads-1024x683.jpg\",\"datePublished\":\"2024-02-22T19:06:19+00:00\",\"dateModified\":\"2024-02-29T19:38:22+00:00\",\"description\":\"Google Ads, v\u00fdkonn\u00e1 platforma pre online reklamu, pon\u00faka cielen\u00e9 kampane s vyu\u017eit\u00edm AI. 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