{"id":32693,"date":"2023-02-11T14:00:00","date_gmt":"2023-02-11T13:00:00","guid":{"rendered":"https:\/\/nakaza.sk\/?p=32693"},"modified":"2023-02-11T14:25:17","modified_gmt":"2023-02-11T13:25:17","slug":"poculi-ste-uz-vyraz-inbound-marketing","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/","title":{"rendered":"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32693\" class=\"elementor elementor-32693\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a8cb5de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a8cb5de\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-609053a\" data-id=\"609053a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7740aac8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"7740aac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"wpb_text_column wpb_content_element styled-subtitle\"><strong>Po\u010duli ste u\u017e niekedy v\u00fdraz Inbound Marketing? V dne\u0161nej dobe existuje mno\u017estvo marketingov\u00fdch met\u00f3d a strat\u00e9gi\u00ed ako z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov a udr\u017ea\u0165 si t\u00fdch existuj\u00facich. <\/strong><\/p>\n<p class=\"wpb_text_column wpb_content_element styled-subtitle\">Inbound marketing je met\u00f3da, ktor\u00e1 pom\u00e1ha pril\u00e1ka\u0165 z\u00e1kazn\u00edkov formou hodnotn\u00e9ho obsahu. T\u00e1to met\u00f3da je ve\u013emi nen\u00e1siln\u00e1 a neotravuje \u013eud\u00ed ako in\u00e9 formy marketingu a reklamy, ktor\u00e9 ich prenasleduj\u00fa na ka\u017edom kroku. Pr\u00e1ve naopak, prin\u00e1\u0161a im rie\u0161enia a mo\u017enosti, ako vyrie\u0161i\u0165 ich existuj\u00face probl\u00e9my.\nTieto rie\u0161enia m\u00f4\u017eu ma\u0165 formu r\u00f4znych typov obsahu kdeko\u013evek na internete a sl\u00fa\u017eia na spojenie s potenci\u00e1lnymi z\u00e1kazn\u00edkmi v r\u00f4znych f\u00e1zach n\u00e1kupn\u00e9ho cyklu.<\/p>\n<p class=\"wpb_text_column wpb_content_element styled-subtitle\"><strong>Pr\u00edklady Inbound Marketingu<\/strong><\/p>\n\n<ul>\n \t<li class=\"styled-subtitle\">Blogov\u00e9 pr\u00edspevky<\/li>\n \t<li class=\"styled-subtitle\">Pr\u00edpadov\u00e9 \u0161t\u00fadie<\/li>\n \t<li class=\"styled-subtitle\">Vzdel\u00e1vacie vide\u00e1<\/li>\n \t<li class=\"styled-subtitle\">Webin\u00e1re<\/li>\n \t<li class=\"styled-subtitle\">Newsletter so zauj\u00edmavos\u0165ami<\/li>\n \t<li class=\"styled-subtitle\">Podcasty<\/li>\n \t<li class=\"styled-subtitle\">Kv\u00edzy<\/li>\n<\/ul>\n<p class=\"wpb_text_column wpb_content_element styled-subtitle\"><strong>K\u013e\u00fa\u010dom k \u00faspe\u0161n\u00e9mu inbound marketingu je zauja\u0165 z\u00e1kazn\u00edkov v ka\u017edej f\u00e1ze marketingov\u00e9ho lievika, od prvotn\u00e9ho povedomia, cez uva\u017eovanie o n\u00e1kupe a\u017e po rozhodnutie a n\u00e1sledn\u00e9 odmenenie z\u00e1kazn\u00edka aj po zrealizovan\u00ed n\u00e1kupu.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f14bf7 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"40f14bf7\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1516e634\" data-id=\"1516e634\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b8e0798 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"6b8e0798\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e94269b\" data-id=\"5e94269b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-711c7880 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"711c7880\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h1 elementor-heading-title elementor-size-default\">4 f\u00e1zy Inbound Marketingu<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-504a83ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"504a83ce\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba29224\" data-id=\"6ba29224\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7937e367 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"7937e367\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f45ffcf flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"4f45ffcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<ol><li class=\"styled-subtitle\">V prvej f\u00e1ze ide o pril\u00e1kanie potenci\u00e1lneho z\u00e1kazn\u00edka, ktor\u00fd h\u013ead\u00e1 obsah, ktor\u00fd mu pom\u00f4\u017ee vyrie\u0161i\u0165 jeho probl\u00e9m. \u00dalohou firmy je teda vytvori\u0165 obsah a poskytn\u00fa\u0165 ho potenci\u00e1lnym z\u00e1kazn\u00edkom v spr\u00e1vnom \u010dase na spr\u00e1vnom mieste, na \u010do sl\u00fa\u017eia optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de, social media marketing a p\u00edsanie blogov\u00fdch \u010dl\u00e1nkov.<br \/><br \/><\/li><li class=\"styled-subtitle\">Ak pril\u00e1kate t\u00fdch spr\u00e1vnych n\u00e1v\u0161tevn\u00edkov, v druhej f\u00e1ze je d\u00f4le\u017eit\u00e9 premeni\u0165 ich na potenci\u00e1lnych z\u00e1kazn\u00edkov a vyp\u00fdta\u0165 si od nich napr\u00edklad kontaktn\u00e9 \u00fadaje, aby ste sa s nimi vedeli spoji\u0165 a privies\u0165 ich k n\u00e1kupu.<br \/><br \/><\/li><li class=\"styled-subtitle\">V tretej f\u00e1ze sa potenci\u00e1lni z\u00e1kazn\u00edci menia na z\u00e1kazn\u00edkov. Preto je d\u00f4le\u017eit\u00e9 vyu\u017e\u00edva\u0165 r\u00f4zne n\u00e1stroje, ako e-mail marketing (newsletter), automatiz\u00e1ciu a monitorovanie soci\u00e1lnych sieti, aby sme dok\u00e1zali privies\u0165 potenci\u00e1lneho z\u00e1kazn\u00edka a\u017e k n\u00e1kupu.<br \/><br \/><\/li><li class=\"styled-subtitle\">Posledn\u00e1 f\u00e1za sl\u00fa\u017ei na odmenenie z\u00e1kazn\u00edka. Je potrebn\u00e9 mu uk\u00e1za\u0165, \u017ee aj po n\u00e1kupe mu m\u00e1te \u010do pon\u00faknu\u0165. Budovanie vz\u0165ahov so z\u00e1kazn\u00edkmi je d\u00f4le\u017eit\u00e9 pre dlhodobo efekt\u00edvny marketing.<\/li><\/ol><p class=\"styled-subtitle\">\u00a0<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50cf044 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"50cf044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\"><strong>Inbound marketing je naozaj pre ka\u017ed\u00e9ho, kto si chce vybudova\u0165 hlb\u0161ie vz\u0165ahy so z\u00e1kazn\u00edkmi.<\/strong> Ak pozn\u00e1te svoju cie\u013eov\u00fa skupinu, viete \u010do ich zauj\u00edma, ak\u00e9 probl\u00e9my naj\u010dastej\u0161ie rie\u0161ia, mali by ste inbound marketing zaradi\u0165 do va\u0161ej marketingovej strat\u00e9gie. Inbound marketing v\u00e1m zaru\u010d\u00ed ve\u013ek\u00fa n\u00e1vratnos\u0165 invest\u00edcii. Tak nev\u00e1hajte a vyu\u017eite to vo svoj prospech a prospech va\u0161ej spolo\u010dnosti.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e62d838 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"4e62d838\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de745c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9de745c\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59ec3ff\" data-id=\"59ec3ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceef8f8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"ceef8f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfa395 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"9cfa395\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\"><b>Bol tento \u010dl\u00e1nok pre V\u00e1s u\u017eito\u010dn\u00fd a pou\u017eijete t\u00fato met\u00f3du aj vo Va\u0161om podnikan\u00ed? My ju vrelo odpor\u00fa\u010dame. A ak e\u0161te st\u00e1le neviete ako vyu\u017ei\u0165 Inbound Marketing, nev\u00e1hajte sa n\u00e1m ozva\u0165 na <a href=\"mailto:newbusiness@nakaza.sk\">newbusiness@nakaza.sk<\/a> a my V\u00e1m radi pom\u00f4\u017eeme.<\/b><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inbound marketing je met\u00f3da, ktor\u00e1 pom\u00e1ha pril\u00e1ka\u0165 z\u00e1kazn\u00edkov formou hodnotn\u00e9ho obsahu. T\u00e1to met\u00f3da je ve\u013emi nen\u00e1siln\u00e1 a neotravuje \u013eud\u00ed ako in\u00e9 formy marketingu<\/p>\n","protected":false},"author":2,"featured_media":32694,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[26,30,25],"tags":[],"class_list":{"0":"post-32693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-budovanie-znacky","8":"category-content-marketing","9":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing? | NAKAZA Blog<\/title>\n<meta name=\"description\" content=\"Inbound marketing je met\u00f3da, ktor\u00e1 pom\u00e1ha pril\u00e1ka\u0165 z\u00e1kazn\u00edkov formou hodnotn\u00e9ho obsahu. T\u00e1to met\u00f3da je ve\u013emi nen\u00e1siln\u00e1 a neotravuje \u013eud\u00ed ako in\u00e9 formy marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing? | NAKAZA Blog\" \/>\n<meta property=\"og:description\" content=\"Najd\u00f4le\u017eitej\u0161\u00edm prvkom marketingu je v\u017edy em\u00f3cia a hudba v reklame je to \u010do prid\u00e1va vizu\u00e1lnemu z\u00e1\u017eitku \u010fal\u0161\u00ed rozmer, ktor\u00fd m\u00f4\u017eme prec\u00edti\u0165.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"NAKAZA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nakaza.sk\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-11T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-11T13:25:17+00:00\" \/>\n<meta name=\"author\" content=\"Mikul\u00e1\u0161 Oravec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mikul\u00e1\u0161 Oravec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\"},\"author\":{\"name\":\"Mikul\u00e1\u0161 Oravec\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/40dd567925c2cc8938791d5bb34d452f\"},\"headline\":\"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing?\",\"datePublished\":\"2023-02-11T13:00:00+00:00\",\"dateModified\":\"2023-02-11T13:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nakaza.sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg\",\"articleSection\":[\"Budovanie zna\u010dky\",\"Content marketing\",\"Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\",\"url\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\",\"name\":\"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing? | NAKAZA Blog\",\"isPartOf\":{\"@id\":\"https:\/\/nakaza.sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg\",\"datePublished\":\"2023-02-11T13:00:00+00:00\",\"dateModified\":\"2023-02-11T13:25:17+00:00\",\"description\":\"Inbound marketing je met\u00f3da, ktor\u00e1 pom\u00e1ha pril\u00e1ka\u0165 z\u00e1kazn\u00edkov formou hodnotn\u00e9ho obsahu. T\u00e1to met\u00f3da je ve\u013emi nen\u00e1siln\u00e1 a neotravuje \u013eud\u00ed ako in\u00e9 formy marketingu.\",\"breadcrumb\":{\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage\",\"url\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg\",\"contentUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg\",\"width\":1613,\"height\":948,\"caption\":\"Content writing with black letters on wooden dices on blue background. High quality photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\/\/nakaza.sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nakaza.sk\/#website\",\"url\":\"https:\/\/nakaza.sk\/\",\"name\":\"NAKAZA\",\"description\":\"Marketing agency\",\"publisher\":{\"@id\":\"https:\/\/nakaza.sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nakaza.sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nakaza.sk\/#organization\",\"name\":\"Nakaza\",\"url\":\"https:\/\/nakaza.sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png\",\"contentUrl\":\"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png\",\"width\":1500,\"height\":1088,\"caption\":\"Nakaza\"},\"image\":{\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nakaza.sk\",\"https:\/\/www.instagram.com\/nakaza.sk\/\",\"https:\/\/www.linkedin.com\/company\/nakaza\",\"https:\/\/www.youtube.com\/channel\/UCG3ZLNl_aH966kz5_9B4MwQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/40dd567925c2cc8938791d5bb34d452f\",\"name\":\"Mikul\u00e1\u0161 Oravec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/nakaza.sk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7deddda8256325264e1db77a3f22475a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7deddda8256325264e1db77a3f22475a?s=96&d=mm&r=g\",\"caption\":\"Mikul\u00e1\u0161 Oravec\"},\"url\":\"https:\/\/nakaza.sk\/author\/miki\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing? | NAKAZA Blog","description":"Inbound marketing je met\u00f3da, ktor\u00e1 pom\u00e1ha pril\u00e1ka\u0165 z\u00e1kazn\u00edkov formou hodnotn\u00e9ho obsahu. T\u00e1to met\u00f3da je ve\u013emi nen\u00e1siln\u00e1 a neotravuje \u013eud\u00ed ako in\u00e9 formy marketingu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/","og_locale":"sk_SK","og_type":"article","og_title":"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing? | NAKAZA Blog","og_description":"Najd\u00f4le\u017eitej\u0161\u00edm prvkom marketingu je v\u017edy em\u00f3cia a hudba v reklame je to \u010do prid\u00e1va vizu\u00e1lnemu z\u00e1\u017eitku \u010fal\u0161\u00ed rozmer, ktor\u00fd m\u00f4\u017eme prec\u00edti\u0165.","og_url":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/","og_site_name":"NAKAZA","article_publisher":"https:\/\/www.facebook.com\/nakaza.sk","article_published_time":"2023-02-11T13:00:00+00:00","article_modified_time":"2023-02-11T13:25:17+00:00","author":"Mikul\u00e1\u0161 Oravec","twitter_card":"summary_large_image","twitter_image":"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg","twitter_misc":{"Autor":"Mikul\u00e1\u0161 Oravec","Predpokladan\u00fd \u010das \u010d\u00edtania":"3 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/"},"author":{"name":"Mikul\u00e1\u0161 Oravec","@id":"https:\/\/nakaza.sk\/#\/schema\/person\/40dd567925c2cc8938791d5bb34d452f"},"headline":"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing?","datePublished":"2023-02-11T13:00:00+00:00","dateModified":"2023-02-11T13:25:17+00:00","mainEntityOfPage":{"@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/nakaza.sk\/#organization"},"image":{"@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg","articleSection":["Budovanie zna\u010dky","Content marketing","Marketing"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/","url":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/","name":"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing? | NAKAZA Blog","isPartOf":{"@id":"https:\/\/nakaza.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg","datePublished":"2023-02-11T13:00:00+00:00","dateModified":"2023-02-11T13:25:17+00:00","description":"Inbound marketing je met\u00f3da, ktor\u00e1 pom\u00e1ha pril\u00e1ka\u0165 z\u00e1kazn\u00edkov formou hodnotn\u00e9ho obsahu. T\u00e1to met\u00f3da je ve\u013emi nen\u00e1siln\u00e1 a neotravuje \u013eud\u00ed ako in\u00e9 formy marketingu.","breadcrumb":{"@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#primaryimage","url":"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg","contentUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2023\/02\/Poculi-ste-uz-vyraz-inbound-marketing.jpg","width":1613,"height":948,"caption":"Content writing with black letters on wooden dices on blue background. High quality photo"},{"@type":"BreadcrumbList","@id":"https:\/\/nakaza.sk\/poculi-ste-uz-vyraz-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/nakaza.sk\/"},{"@type":"ListItem","position":2,"name":"Po\u010duli ste u\u017e v\u00fdraz Inbound Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/nakaza.sk\/#website","url":"https:\/\/nakaza.sk\/","name":"NAKAZA","description":"Marketing agency","publisher":{"@id":"https:\/\/nakaza.sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nakaza.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/nakaza.sk\/#organization","name":"Nakaza","url":"https:\/\/nakaza.sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/","url":"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png","contentUrl":"https:\/\/nakaza.sk\/wp-content\/uploads\/2021\/05\/Nakaza-black.png","width":1500,"height":1088,"caption":"Nakaza"},"image":{"@id":"https:\/\/nakaza.sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nakaza.sk","https:\/\/www.instagram.com\/nakaza.sk\/","https:\/\/www.linkedin.com\/company\/nakaza","https:\/\/www.youtube.com\/channel\/UCG3ZLNl_aH966kz5_9B4MwQ"]},{"@type":"Person","@id":"https:\/\/nakaza.sk\/#\/schema\/person\/40dd567925c2cc8938791d5bb34d452f","name":"Mikul\u00e1\u0161 Oravec","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/nakaza.sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7deddda8256325264e1db77a3f22475a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7deddda8256325264e1db77a3f22475a?s=96&d=mm&r=g","caption":"Mikul\u00e1\u0161 Oravec"},"url":"https:\/\/nakaza.sk\/author\/miki\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/posts\/32693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/comments?post=32693"}],"version-history":[{"count":0,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/posts\/32693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/media\/32694"}],"wp:attachment":[{"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/media?parent=32693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/categories?post=32693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nakaza.sk\/wp-json\/wp\/v2\/tags?post=32693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}