{"id":16041,"date":"2019-08-27T12:15:16","date_gmt":"2019-08-27T10:15:16","guid":{"rendered":"https:\/\/nakaza.sk\/?p=16041"},"modified":"2022-12-16T12:07:12","modified_gmt":"2022-12-16T11:07:12","slug":"hry-na-marketingovu-komunikaciu","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/hry-na-marketingovu-komunikaciu\/","title":{"rendered":"3 zna\u010dky, ktor\u00e9 vyu\u017e\u00edvaj\u00fa hry na marketingov\u00fa komunik\u00e1ciu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16041\" class=\"elementor elementor-16041\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ff74953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ff74953\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6148b7b2\" data-id=\"6148b7b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5597a3 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"6a5597a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h5 elementor-heading-title elementor-size-default\">Za\u010dnime t\u00fdm najd\u00f4le\u017eitej\u0161\u00edm, a to ot\u00e1zkou, pre\u010do pou\u017e\u00edva\u0165 hry ako n\u00e1stroj na marketingov\u00fa komunik\u00e1ciu? Odpove\u010f je jednoduch\u00e1: Interakcia.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd7d4fd flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"5bd7d4fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\"><b>Interakt\u00edvny content ako hry<\/b>, z\u00e1kazn\u00edka priamo zap\u00e1ja a dok\u00e1\u017eete ho preto zauja\u0165 na <b>neporovnate\u013ene dlh\u0161iu dobu<\/b> ako klasick\u00e1 reklama. Na t\u00fa sa pozrie a mo\u017eno si zapam\u00e4t\u00e1, \u010do ste chceli alebo p\u00f4jde \u010falej. Prostredn\u00edctvom hry dok\u00e1\u017eete z\u00e1kazn\u00edka motivova\u0165 napr. r\u00f4znymi odmenami, aby sa k v\u00e1m nasp\u00e4\u0165 vracal a budoval si t\u00fdm k va\u0161ej zna\u010dke dlhodob\u00fd vz\u0165ah a najm\u00e4 d\u00f4veru. N\u00e1sledne bude pre z\u00e1kazn\u00edka \u013eah\u0161ie s vami nepriamo komunikova\u0165 napr. odpovedan\u00edm na r\u00f4zne ot\u00e1zky alebo v\u00e1m bez probl\u00e9mov d\u00e1 svoj email. Vy si tak t\u00fdmto sp\u00f4sobom m\u00f4\u017eete vytvori\u0165 datab\u00e1zu mailov na potenci\u00e1lnych z\u00e1kazn\u00edkov. Taktie\u017e sa od nich m\u00f4\u017eete dozvedie\u0165, <b>ako va\u0161u zna\u010dku vn\u00edmaj\u00fa<\/b>, popr\u00edpade \u010do by ste mali zlep\u0161i\u0165.<\/p><p class=\"styled-subtitle\"><b>Po\u010fme sa spolo\u010dne pozrie\u0165 na 3 zna\u010dky, ktor\u00e9 hry na marketingov\u00fa komunik\u00e1ciu pou\u017e\u00edvaj\u00fa<\/b>.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48d42e41 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"48d42e41\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d15511d\" data-id=\"4d15511d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657954f8 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"657954f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3380b73c\" data-id=\"3380b73c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e11ddf flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"67e11ddf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">1. Kofola: Peno\u017er\u00fati<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-448b9d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"448b9d7\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-108a79e\" data-id=\"108a79e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50be7a0 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"50be7a0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0399826 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0399826\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64077e5\" data-id=\"64077e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d32d0f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"14d32d0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">Hne\u010f na za\u010diatok sa pozrime na t\u00fato podaren\u00fa <b>AR hru<\/b> z na\u0161ich kon\u010d\u00edn. V\u00fdrobca n\u00e1\u0161ho a ur\u010dite aj v\u00e1\u0161ho ob\u013e\u00faben\u00e9ho n\u00e1poja <b>Kofola<\/b>, sa rozhodol na podporu <b>marketingovej komunik\u00e1cie<\/b> tejto zna\u010dky vytvori\u0165 naozaj chyt\u013eav\u00fa a pre t\u00fato kateg\u00f3riu, aj celkom komplexn\u00fa hru: Peno\u017er\u00fati.<\/p><p class=\"styled-subtitle\">V skratke si o nej nie\u010do povedzme. Peno\u017er\u00fati vyu\u017e\u00edvaj\u00fa technol\u00f3giu AR, a teda mus\u00edte naskenova\u0165 kr\u00edge\u013e s logom Kofoly, z ktor\u00e9ho n\u00e1sledne vysko\u010d\u00ed besn\u00fd peno\u017er\u00fat. Potom ho mus\u00edte omr\u00e1\u010di\u0165 a stiahnu\u0165 do peny tak, \u017ee sa za n\u00edm kade tade ot\u00e1\u010date a strie\u013eate penu. Mo\u017eno si t\u00fdm vysl\u00fa\u017eite aj p\u00e1r divn\u00fdch poh\u013eadov. \ud83d\ude00 Postupne si loven\u00edm peno\u017er\u00fatov odomyk\u00e1te nov\u00e9 svety, z\u00edskavate peniaze a kupujete si veci pre svoju postavu.<\/p><p class=\"styled-subtitle\"><b>Naozaj ve\u013emi dobr\u00e1 strat\u00e9gia na zv\u00fd\u0161enie predaja, ke\u010f\u017ee bez poriadneho kr\u00edg\u013ea vychladenej Kofoly, \u017eiadneho peno\u017er\u00fata nechyt\u00edte. \ud83d\ude09<\/b><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa6e8a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"8aa6e8a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c292afc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c292afc\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477bd91\" data-id=\"477bd91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2241194 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-video\" data-id=\"2241194\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=RaThhXt3TaE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2481b61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2481b61\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab59687\" data-id=\"ab59687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e57614 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"2e57614\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a61d691 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default\" data-id=\"7a61d691\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c488b15\" data-id=\"3c488b15\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38675a85 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"38675a85\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e06c3f\" data-id=\"8e06c3f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4069d4e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"4069d4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">2. Netflix: A Netflix Original Game<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345da29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"345da29\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca641b4\" data-id=\"ca641b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae9730 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"7ae9730\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fbedc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fbedc2\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c65af98\" data-id=\"c65af98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fefb2a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"1fefb2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\"><strong>Gigant v kateg\u00f3rii streamovac\u00ed slu\u017eieb<\/strong>&nbsp;vytvoril tzv. \u201cendless runner\u201d hru, v ktorej sa hr\u00e1\u010di zmocnia svojej&nbsp;<strong>ob\u013e\u00fabenej postavy z popul\u00e1rnych seri\u00e1lov<\/strong>&nbsp;z produkcie Netflixu: Narcos, Marco Polo, Orange is The New Black a ob\u013e\u00faben\u00e9ho Stranger Things.<\/p>\n<p class=\"styled-subtitle\">Hr\u00e1\u010d sa po vybrat\u00ed svojej postavy presunie do prostredia zo seri\u00e1lu a mus\u00ed sk\u00e1ka\u0165, aby sa vyhol nepriate\u013eom. Popritom zbiera r\u00f4zne&nbsp;<strong>tematick\u00e9 predmety<\/strong>&nbsp;zo seri\u00e1lov ako napr.&nbsp;<strong>mrazen\u00e9 wafle zo Stranger Things<\/strong>&nbsp;alebo&nbsp;<strong>koh\u00faty zo seri\u00e1lu Orange is The New Black<\/strong>.<\/p>\n<p class=\"styled-subtitle\"><strong>V tomto pr\u00edpade i\u0161lo budovanie vz\u0165ahu k samotnej zna\u010dke Netflix a podporu sledovanosti vybran\u00fdch seri\u00e1lov.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637a472 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"637a472\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93af815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93af815\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1c7c55\" data-id=\"b1c7c55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2c0d7 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"fa2c0d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"420\" src=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2019\/08\/netflixrunner-768x420.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28736\" alt=\"\" srcset=\"https:\/\/nakaza.sk\/wp-content\/uploads\/2019\/08\/netflixrunner-768x420.jpg 768w, https:\/\/nakaza.sk\/wp-content\/uploads\/2019\/08\/netflixrunner-300x164.jpg 300w, https:\/\/nakaza.sk\/wp-content\/uploads\/2019\/08\/netflixrunner-1024x560.jpg 1024w, https:\/\/nakaza.sk\/wp-content\/uploads\/2019\/08\/netflixrunner.jpg 1284w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df710e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df710e7\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efec6fd\" data-id=\"efec6fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a53d3f2 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"a53d3f2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c2e3d elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"08c2e3d\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47da85e\" data-id=\"47da85e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f7a06e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"3f7a06e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db5ebb4\" data-id=\"db5ebb4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f827b5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"4f827b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"title-h2 elementor-heading-title elementor-size-default\">3. Champ Sports (Foot Locker): Secure The Bag<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c535ecb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c535ecb\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb2d83\" data-id=\"2bb2d83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c4425a flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"3c4425a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23a5855 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23a5855\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aac78bf\" data-id=\"aac78bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f16112 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"1f16112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p class=\"styled-subtitle\">Zn\u00e1my DJ a producent&nbsp;<strong>DJ Khaled<\/strong>&nbsp;v spolupr\u00e1ci s&nbsp;<strong>legend\u00e1rnou zna\u010dkou Timberland<\/strong>&nbsp;vytvoril svoju vlastn\u00fa&nbsp;<strong>kolekciu top\u00e1nok<\/strong>&nbsp;s n\u00e1zvom \u201cSecure The Bag\u201d. K tejto pr\u00edle\u017eitosti vytvorili aj rovnomenn\u00fa hru, ktor\u00fa vyu\u017eili na&nbsp;<strong>marketingov\u00fa komunik\u00e1ciu<\/strong>&nbsp;pred launchom samotnej kolekcie.<\/p>\n<p class=\"styled-subtitle\">V hre je samozrejme hlavn\u00fd hrdina DJ Khaled, ktor\u00fd&nbsp;<strong>zme\u0161kal launch<\/strong>&nbsp;svojej kolekcie a nem\u00e1 in\u00fa mo\u017enos\u0165, ako nasko\u010di\u0165 na vodn\u00fd sk\u00fater. Ten je z\u00e1rove\u0148 strojom \u010dasu a pom\u00f4\u017ee mu napravi\u0165 to. Po\u010das hry sa hr\u00e1\u010d ocit\u00e1 v r\u00f4znych nebezpe\u010dn\u00fdch situ\u00e1ci\u00e1ch, zbiera top\u00e1nky&nbsp;<strong>Timberland<\/strong>&nbsp;a por\u00e1\u017ea nepriate\u013eov ako&nbsp;<strong>\u201cVeloci-rapperov\u201d<\/strong>&nbsp;a&nbsp;<strong>robotov na hoverboardoch<\/strong>.<\/p>\n<p class=\"styled-subtitle\"><strong>Rozhodnutie \u00eds\u0165 touto cestou, bol ve\u013emi dobr\u00fd marketingov\u00fd \u0165ah na vytvorenie hypu okolo launchu Khaledovej kolekcie.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8acf5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"1f8acf5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9bb671 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9bb671\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-521503b\" data-id=\"521503b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f3692 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-video\" data-id=\"29f3692\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video prehr\u00e1va\u010d\" src=\"https:\/\/player.vimeo.com\/video\/378916890?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39c82bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c82bb\" data-element_type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\"><div class=\"elementor-row\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-804bcff\" data-id=\"804bcff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db953ff flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-spacer\" data-id=\"db953ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f44a1 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"34f44a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p class=\"styled-subtitle\">Ve\u013ea zna\u010diek tento typ propag\u00e1cie nevyu\u017e\u00edva, nako\u013eko je v mnoh\u00fdch pr\u00edpadoch finan\u010dne n\u00e1ro\u010dnej\u0161ia, ako klasick\u00e1 reklama. Av\u0161ak ur\u010dite <strong>ide o ve\u013emi zauj\u00edmav\u00fd typ reklamnej kampane a ver\u00edme, \u017ee ich uvid\u00edme \u010doraz viac.\u00a0<\/strong> Pozn\u00e1te aj in\u00fa hru od niektorej z ve\u013ek\u00fdch zna\u010diek? Ur\u010dite sa o to s nami pode\u013ete v koment\u00e1ri! \ud83d\ude09<\/p><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nedo\u010dkavos\u0165 fan\u00fa\u0161ikov na tento nostalgick\u00fd skvost zasaden\u00fd do 80. rokov vyu\u017eilo hne\u010f viacero ve\u013ek\u00fdch zna\u010diek a tak vznikli ve\u013emi podaren\u00e9 reklamn\u00e9 kampane.<\/p>\n","protected":false},"author":1,"featured_media":28750,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[26,35,25],"tags":[],"class_list":{"0":"post-16041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-budovanie-znacky","8":"category-hry","9":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 zna\u010dky, ktor\u00e9 vyu\u017e\u00edvaj\u00fa hry na marketingov\u00fa komunik\u00e1ciu<\/title>\n<meta name=\"description\" content=\"Pre\u010d\u00edtajte si o 3 zna\u010dk\u00e1ch, ktor\u00e9 \u00faspe\u0161ne vyu\u017e\u00edvaj\u00fa hry na marketingov\u00fa komunik\u00e1ciu. 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