{"id":15185,"date":"2018-12-11T13:27:41","date_gmt":"2018-12-11T12:27:41","guid":{"rendered":"https:\/\/nakaza.sk\/?p=15185"},"modified":"2022-12-16T11:47:52","modified_gmt":"2022-12-16T10:47:52","slug":"aka-by-mala-byt-vasa-marketingova-strategia-2019","status":"publish","type":"post","link":"https:\/\/nakaza.sk\/aka-by-mala-byt-vasa-marketingova-strategia-2019\/","title":{"rendered":"Ak\u00e1 by mala by\u0165 va\u0161a marketingov\u00e1 strat\u00e9gia v roku 2019"},"content":{"rendered":"\t\t
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Na za\u010diatku novembra 2018\u00a0som sa spolo\u010dne s\u00a0na\u0161im\u00a0CEO<\/strong>\u00a0of NAKAZA<\/a>\u00a0z\u00fa\u010dastnila<\/strong>\u00a0super akcie\u00a0Web Summit<\/a>, <\/strong>ktor\u00fd\u00a0sp\u00e1ja \u013eud\u00ed a spolo\u010dnosti, ktor\u00e9 definuj\u00fa glob\u00e1lny technologick\u00fd priemysel.\u00a0Pre\u010do ho spom\u00ednam? Preto\u017ee detaily z neho V\u00e1m na\u010drtnem v tomto \u010dl\u00e1nku.\u00a0Na \u010do by sa n\u00e1m v\u00a0roku 2019 malo oplati\u0165 zamera\u0165 a zakomponova\u0165 do marketingovej strat\u00e9gie?\u00a0<\/strong>\u00a0Vypichnem len\u00a0<\/span>4 najd\u00f4le\u017eitej\u0161ie veci<\/strong>\u00a0a\u00a0pre lep\u0161iu preh\u013eadnos\u0165 ich o\u010d\u00edslujem.\u00a0<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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1. D\u00e1ta<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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DDM.<\/strong>\u00a0Viete, \u010do znamen\u00e1 t\u00e1to skratka? V preklade to znamen\u00e1\u00a0Data Driven Marketing<\/strong>\u00a0\u2013 v\u00a0jednoduchosti len\u00a0d\u00e1tov\u00fd marketing<\/strong>. Je to strat\u00e9gia vyu\u017e\u00edvaj\u00faca inform\u00e1cie o\u00a0na\u0161ich z\u00e1kazn\u00edkoch\/klientoch, ktor\u00e9 sme si sami z\u00edskali. V\u00a0podstate cel\u00fd Web Summit bol o\u00a0d\u00f4le\u017eitosti d\u00e1t, ich zbere a\u00a0ich vyu\u017e\u00edvan\u00ed. Pre\u010do je to vlastne tak\u00e9 d\u00f4le\u017eit\u00e9?\u00a0<\/p>

Personaliz\u00e1cia.\u00a0<\/strong>Touto strat\u00e9giou budujeme a\u00a0zvy\u0161ujeme d\u00f4veru<\/strong>\u00a0a<\/strong>\u00a0vlastn\u00fa z\u00e1klad\u0148u<\/strong>\u00a0d\u00f4le\u017eit\u00fdch\u00a0d\u00e1t<\/strong>\u00a0neprevzat\u00fdch z\u00a0tretej strany. Tieto d\u00e1ta n\u00e1m pom\u00f4\u017eu lep\u0161ie rozdeli\u0165 cie\u013eov\u00e9 skupiny, vytvori\u0165 kreat\u00edvy na mieru, lep\u0161ie zmera\u0165 KPI\u2019s, zv\u00fd\u0161i\u0165 predaje, efekt\u00edvnos\u0165, pl\u00e1novanie, zlep\u0161i\u0165 skills a\u00a0mnoho \u010fal\u0161ieho.<\/p>

Progn\u00f3zy bud\u00facich marketingov\u00fdch profesi\u00ed mi na\u0161epk\u00e1vaj\u00fa, aby som sa viac venovala analytike a\u00a0h\u013eadaniu \u0161ir\u0161\u00edch v\u00fdznamov v\u00a0d\u00e1tach. Od bud\u00faceho roka sa ur\u010dite za\u010dnem viac venova\u0165 multifunk\u010dnosti d\u00e1t, ich interpret\u00e1ci\u00ed a\u00a0pochopeniu.\u00a0To odpor\u00fa\u010dam aj v\u00e1m v\u0161etk\u00fdm.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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2. AI (umel\u00e1 inteligencia)<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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Osobne m\u00e1m strach z umelej inteligencie. Boj\u00edm sa jej najm\u00e4 kv\u00f4li napozeraniu si filmov o\u00a0robotoch a\u00a0o\u00a0tom, ako vyhubili \u013eudstvo a\u00a0podobne. Samozrejme, pokia\u013e bude spolupr\u00e1ca medzi\u00a0AI<\/strong>\u00a0a\u00a0\u013eudstvom<\/strong>\u00a0udr\u017eiavan\u00e1 v\u00a0primeran\u00fdch l\u00edni\u00e1ch,\u00a0budem spokojn\u00e1<\/strong>. A mysl\u00edm, \u017ee aj viacero z n\u00e1s.\u00a0 Ale len mo\u017eno\u2026\u00a0<\/p>

AI sa vyv\u00edja.\u00a0 AI v\u00a0kone\u010dnom d\u00f4sledku odv\u00e1dza perfektn\u00fa pr\u00e1cu. Pre v\u00e4\u010d\u0161inu firiem vyu\u017e\u00edvanie AI znamen\u00e1\u00a0zefekt\u00edv\u0148ovanie pracovn\u00e9ho procesu<\/strong>. Vyu\u017e\u00edvame\u00a0chatbotov,<\/strong>\u00a0ktor\u00ed vedia zodpoveda\u0165 ve\u013ek\u00e9 mno\u017estvo na\u0161ich ot\u00e1zok, vieme ich personalizova\u0165 a\u00a0v\u00a0bud\u00facnosti sa zdokonalia e\u0161te viac.\u00a0 AI by mala spolupracova\u0165 s\u00a0\u013eudsk\u00fdm faktorom v\u00a0rovine, kedy sa \u013eudia zameraj\u00fa na em\u00f3ciu a\u00a0AI vykon\u00e1 \u0165a\u017e\u0161iu technick\u00fa pr\u00e1cu. AI pod\u013ea m\u0148a nikdy nebude schopn\u00e9 vyprodukova\u0165 tak\u00fa siln\u00fa a \u00faprimn\u00fa em\u00f3ciu ako \u010dlovek.\u00a0Vyh\u013ead\u00e1vanie hlasom<\/strong>\u00a0n\u00e1m umo\u017e\u0148uje presnej\u0161ie vyh\u013ead\u00e1vanie inform\u00e1ci\u00ed bez vynalo\u017eenia ak\u00e9hoko\u013evek zlo\u017eitej\u0161ieho fyzick\u00e9ho \u00fasilia. Jednoducho oslov\u00edme n\u00e1\u0161 smartf\u00f3n a\u00a0nadiktujeme mu to, \u010do pr\u00e1ve h\u013ead\u00e1me. Vyu\u017e\u00edvanie AI n\u00e1m umo\u017e\u0148uje\u00a0efekt\u00edvnej\u0161ie a pohodlnej\u0161ie multitaskovanie<\/strong>.<\/p><\/div><\/div>

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Inak, ak chcete vidie\u0165 skvel\u00ed pokrok v\u00a0AI a\u00a0robotoch, odpor\u00fa\u010dam pozrie\u0165 si nasledovn\u00e9 video:\u00a0https:\/\/www.youtube.com\/watch?v=XReaTqdY0fo<\/a><\/strong><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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3. referencie alebo influenceri <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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Ka\u017ed\u00fd z\u00a0n\u00e1s cez svoje instagramov\u00e9 konto sleduje minim\u00e1lne 3 influencerov. T\u00edto\u00a0influenceri<\/strong>\u00a0n\u00e1m podstrkuj\u00fa svoje n\u00e1zory a\u00a0pretl\u00e1\u010daj\u00fa produkty za ktor\u00e9 zinkasovali peniaze.\u00a0Ale sme na to e\u0161te zvedav\u00ed?<\/strong>\u00a0Pri spravovan\u00ed soci\u00e1lnych siet\u00ed\u00a0na\u0161ich klientov<\/a>\u00a0som si v\u0161imla zauj\u00edmavos\u0165, ktorou je, \u017ee \u013eud\u00ed u\u017e nezauj\u00edma, \u010do si o\u00a0danom produkte mysl\u00ed influencer, ale sk\u00f4r ich\u00a0referencie od \u201cozajstn\u00fdch\u201d \u013eud\u00ed<\/strong>. Polo\u017eme si teda ot\u00e1zku \u2013\u00a0bud\u00fa pre n\u00e1s influenceri aj na\u010falej hodnotn\u00fdm marketingov\u00fdm n\u00e1strojom?<\/strong><\/p><\/div><\/div>

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Aby ste si nemysleli, \u017ee influencerov len hejtujem, tak m\u00e1m e\u0161te jedno websummitovsk\u00e9 odpor\u00fa\u010danie pre spolupr\u00e1cu s\u00a0influencermi,<\/strong>\u00a0ktor\u00e9 sa aj n\u00e1m, ako marketingovej agent\u00fare osved\u010dilo. Pre drviv\u00e9 percento zna\u010diek sa oplat\u00ed spolupracova\u0165 s\u00a0jedn\u00fdm ve\u013ek\u00fdm influencerom<\/strong>, ktor\u00fd bude ich ambas\u00e1dorom a\u00a0bude zna\u010dku prezentova\u0165 v \u010do najlep\u0161om z\u00e1ujme. Oplat\u00ed sa investova\u0165 do\u0148 viac, ako do mikro influencerov. Sranda \u017ee? Preto\u017ee ve\u013ea \u010dl\u00e1nkov tvrd\u00ed prav\u00fd opak.<\/p><\/div><\/div>

\u00a0<\/div><\/div>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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4. Vizu\u00e1lny marketing<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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Ako v\u0161etci vieme, v\u00e4\u010d\u0161ina \u013eud\u00ed na starom kontinente vyu\u017e\u00edva\u00a0Instagram<\/strong><\/a>. \u00c1no, v\u00a0dne\u0161nej dobe\u00a0najviac pred\u00e1va vizu\u00e1l<\/strong>. \u013dudia si tak dok\u00e1\u017eu \u00faplne predstavi\u0165 v\u00e1\u0161 produkt. Ako sa v\u0161ak men\u00ed spotrebite\u013esk\u00e9 spr\u00e1vanie, menia sa aj trendy na soci\u00e1lnych sie\u0165ach.\u00a0 V\u00a0roku 2019 sa oplat\u00ed vyu\u017e\u00edva\u0165 aj\u00a0Pinterest<\/strong><\/a>. Textov\u00fd obsah u\u017e v\u00e4\u010d\u0161inu \u013eud\u00ed nezauj\u00edma, a\u00a0preto vizu\u00e1lne soci\u00e1lne siete porast\u00fa.\u00a0Viac ako 90% na\u0161ej<\/strong>\u00a0komunik\u00e1cie<\/strong>\u00a0sa deje<\/strong>\u00a0vizu\u00e1lne<\/strong>.\u00a0Prv\u00fd dojem<\/strong>\u00a0je<\/strong>\u00a0najd\u00f4le\u017eitej\u0161\u00ed,<\/strong>\u00a0a\u00a0to \u010do vid\u00edte, si vizu\u00e1lne dok\u00e1\u017eete zapam\u00e4ta\u0165 omnoho jednoduch\u0161ie.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u00fafam, \u017ee moje 4 body odpor\u00fa\u010dan\u00ed pre rok 2019 v\u00e1s zaujali a na\u0161u agent\u00faru podpor\u00edte aj na\u00a0Facebooku<\/a>\u00a0a\u00a0Instagrame.<\/a>\u00a0<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Na\u010do by ste nemali v roku 2019 pri vytv\u00e1ran\u00ed svojej strat\u00e9gie zabudn\u00fa\u0165? Tohtoro\u010dn\u00fd Web Summit n\u00e1m to d\u00f4razne nazna\u010dil. Vyber\u00e1me v\u00e1m z neho 4 hlavn\u00e9 t\u00e9my.<\/p>\n","protected":false},"author":1,"featured_media":28076,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[22,26,30,25,27],"tags":[],"class_list":{"0":"post-15185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analytics","8":"category-budovanie-znacky","9":"category-content-marketing","10":"category-marketing","11":"category-socialne-siete"},"yoast_head":"\nAk\u00e1 by mala by\u0165 va\u0161a marketingov\u00e1 strat\u00e9gia v roku 2019<\/title>\n<meta name=\"description\" content=\"Vie\u0161 na\u010do by si nemal zabudn\u00fa\u0165 v roku 2019 pri vytv\u00e1ran\u00ed svojej marketingovej strat\u00e9gie? 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