{"id":32231,"date":"2022-12-22T15:50:36","date_gmt":"2022-12-22T14:50:36","guid":{"rendered":"https:\/\/nakaza.sk\/?page_id=32231"},"modified":"2024-05-10T14:32:59","modified_gmt":"2024-05-10T12:32:59","slug":"vermont-2","status":"publish","type":"page","link":"https:\/\/nakaza.sk\/vermont-2\/","title":{"rendered":"Vermont – Dni Marianne"},"content":{"rendered":"\t\t
\u010eal\u0161\u00ed rok, \u010fal\u0161ie Dni Marianne, \u010fal\u0161ia kampa\u0148, av\u0161ak tentokr\u00e1t sa Vermont po \u00faspe\u0161nom minulom ro\u010dn\u00edku rozhodol pre upgrade. Nie len \u010do sa t\u00fdka kreat\u00edv, ale taktie\u017e medi\u00e1lneho pokrytia. V tomto ro\u010dn\u00edku sa do kampane mali zapoji\u0165 aj influenceri a reklama mala by\u0165 po\u010du\u0165 v r\u00e1di\u00e1ch naprie\u010d celou Slovenskou a \u010ceskou republikou.<\/span><\/strong> Podmienkou v\u0161ak bola zmena n\u00e1zvu kampane na jednoduch\u0161\u00ed a \u013eah\u0161ie komunikovate\u013en\u00fd.<\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Po minuloro\u010dnom \u00faspechu<\/span> n\u00e1s<\/span> Vermont<\/a><\/span> op\u00e4\u0165 oslovil.<\/span><\/strong> <\/span>My sme t\u00fato pr\u00edle\u017eitos\u0165 chytili za pa\u010desy a navrhli sme upgrade minul\u00e9ho ro\u010dn\u00edka. Nakoniec v\u0161ak ne\u0161lo iba o upgrade, ale o cel\u00fa 360 stup\u0148ov\u00fa kampa\u0148 s \u00faplne nov\u00fdm n\u00e1zvom a kreat\u00edvnym konceptom.<\/span><\/strong> S Vermontom sme sa zhodli na novom n\u00e1zve Iconic Days<\/span><\/strong> – ten bol pochopite\u013enej\u0161\u00ed, siln\u00fd a vyjadroval presne to o \u010do v tejto z\u013eavovej kampani ide.<\/span><\/p> Produkcia z minul\u00e9ho roka sa v podstate zahodila do ko\u0161a a za\u010dala sa tvori\u0165 nov\u00e1. Tentokr\u00e1t sa zvolila pr\u00e9miovej\u0161ia kombin\u00e1cia farieb – biela, \u010dierna a zlat\u00e1. S Vermontom sme sa zhodli, \u017ee pre tento ro\u010dn\u00edk bude lep\u0161ie vytvori\u0165 aj vlastn\u00e9 fotografie ikonick\u00fdch k\u00faskov na modeloch a samozrejme aj video, ktor\u00e9 bolo zvolen\u00e9 ako key visual kampane. To zah\u0155\u0148alo vytvorenie scen\u00e1ru, storyboardov, zabezpe\u010denie komparzu, pren\u00e1jom \u0161t\u00fadia a samotn\u00fa produkciu.<\/span><\/p> Video bolo zalo\u017een\u00e9 na synchroniz\u00e1cii strihu a hudby. Ako postavy sme zvolili p\u00e1r, ktor\u00fd kr\u00e1\u010da k sebe a pri ka\u017edom prestrihu sa zmen\u00ed ich oble\u010denie na in\u00fd z ikonick\u00fdch k\u00faskov.<\/span> Nakoniec sa spolu stretli vo veciach najikonickej\u0161\u00edch zna\u010diek Vermontu<\/span><\/strong>.<\/span><\/p> Po tvorbe videa sme sa pustili do n\u00e1vrhu online bannerov, tla\u010dov\u00fdch materi\u00e1lov a u\u017e spom\u00ednan\u00e9ho r\u00e1dio spotu.<\/span> <\/strong>Pre ten sme navrhli nieko\u013eko variant textu, z ktor\u00e9ho sa jeden vybral a dal nahovori\u0165 \u017eensk\u00fdm hlasom. Ten sa pou\u017eil aj ako voiceover do videa.\u00a0<\/span>\u010cesk\u00fa verziu voiceoveru si Vermont zabezpe\u010dil s\u00e1m v \u010ceskej republike.<\/i><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t