{"id":32189,"date":"2022-12-22T13:50:56","date_gmt":"2022-12-22T12:50:56","guid":{"rendered":"https:\/\/nakaza.sk\/?page_id=32189"},"modified":"2024-05-10T14:39:57","modified_gmt":"2024-05-10T12:39:57","slug":"pupa-milano","status":"publish","type":"page","link":"https:\/\/nakaza.sk\/pupa-milano\/","title":{"rendered":"Pupa Milano"},"content":{"rendered":"\t\t
Pupa Milano<\/a><\/strong><\/span><\/span> je talianska spolo\u010dnos\u0165 zalo\u017een\u00e1 v roku 1976. Svoje kozmetick\u00e9 produkty vyv\u00e1\u017ea do 70 kraj\u00edn po celom svete.<\/span><\/strong> Niektor\u00e9 z\u00e1kazn\u00ed\u010dky si ju pam\u00e4taj\u00fa e\u0161te z \u010dias Tuzexu, ke\u010f to bola jedna z najv\u00fdnimo\u010dnej\u0161\u00edch kozmet\u00edk, ktor\u00e9 tu bolo mo\u017en\u00e9 dosta\u0165. Poz\u00edciu na na\u0161om trhu u\u017e teda mala pevn\u00fa, av\u0161ak s n\u00e1stupom onlinu a soci\u00e1lnych siet\u00ed pri\u0161la nov\u00e1 v\u00fdzva. V\u00fdsledky, ktor\u00e9 Pupa na soci\u00e1lnych sie\u0165ach dosahovala neboli tak\u00e9, ako si predstavovali, a tak sa rozhodli h\u013eada\u0165 dlhodob\u00e9ho partnera, ktor\u00fd im komunik\u00e1ciu na soci\u00e1lnych sie\u0165ach dok\u00e1\u017ee plnohodnotne zastre\u0161i\u0165.<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Pupa Milano si na\u0161u agent\u00faru vybrala e\u0161te v roku 2018<\/span><\/strong>. Na starosti sme dostali publik\u00e1ciu pr\u00edspevkov, komunik\u00e1ciu so z\u00e1kazn\u00edkmi na Facebooku a Instagrame a taktie\u017e komunik\u00e1ciu s vy\u0161e 20-timi influencermi<\/span><\/strong>. To v\u0161etko v Slovenskej aj \u010ceskej republike. Na\u0161ou \u00falohou teda bolo budova\u0165 brand perception (sp\u00f4sob, ak\u00fdm potenci\u00e1lni z\u00e1kazn\u00edci vn\u00edmaj\u00fa zna\u010dku) a spr\u00e1vne nastavi\u0165 customer care tak, aby sme boli pohotov\u00ed a bl\u00edzko z\u00e1kazn\u00edkom klienta.<\/span><\/p> To sme prim\u00e1rne dosiahli zmenou komunik\u00e1cie, ktor\u00e1 bola zau\u017e\u00edvan\u00e1 pred na\u0161ou spolupr\u00e1cou. Navrhli sme rie\u0161enie, ako pristupova\u0165 k z\u00e1kazn\u00edkom, vytvorili sme nov\u00e9 \u0161abl\u00f3ny pre ur\u00fdchlenie komunik\u00e1cie a za\u010dali pracova\u0165 na prehlbovan\u00ed vz\u0165ahu z\u00e1kazn\u00edka k Pupe.<\/span> <\/strong>Okrem toho sme na soci\u00e1lnych sie\u0165ach publikovali aj pr\u00edspevky, ktor\u00e9 sme z angli\u010dtiny prekladali do sloven\u010diny a \u010de\u0161tiny. Nastavili sme spr\u00e1vne \u010dasy publik\u00e1cie a copy textom dodali trochu lesku, ktor\u00fd postr\u00e1dali.<\/span><\/p> \u010eal\u0161ia \u010das\u0165 spolupr\u00e1ce medzi Pupou a Nakazou sa t\u00fdkala influencer marketingu. Prevzali sme komunik\u00e1ciu s influencermi, s\u00fa\u010das\u0165ou \u010doho bolo aj zaznamen\u00e1vanie ich aktiv\u00edt vo\u010di Pupe a nadv\u00e4zovanie nov\u00fdch spolupr\u00e1c. S influencermi sme si vybudovali ve\u013emi dobr\u00fd vz\u0165ah o \u010dom sved\u010d\u00ed aj fakt, \u017ee po cel\u00fa dobu spolupracujeme takmer so v\u0161etk\u00fdmi v podobe bartru.<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t