The client’s product is a timeless real estate agency, which offers advanced advertising services,in the field of sale and rental of real estate. The main goal was to create a unique corporate identity, which will resonate with the modern man persona.
We have chosen the name Lokalitka. This word shape is rhythmical and thanks to the diminutive of the Slovak word it is well memorable.
Nowadays, people have started to prefer small local producers and retailers, whether it is buying food or providing services. The name Lokalitka also follows up on this fact and at the same time sounds trendy and professional.
Lokalitka is friendly and listens to their client’s ideas. The main message is to find the right place for their customers, that will meet all their expectations, whether they are a couple looking for a dream home or office space for businessmen. The company's slogan: is based on this: „Explore the right place.“
The basic graphic shape of the logo contains the barn swallow symbolism. A swallow is a migratory bird looking for its place. In 2018, it became the bird of the year. It nets in close proximity to people and symbolizes the arrival of something new. It arrives in the spring when people buy/sell real estate the most, and also in the autumn, in the next period of buying/selling real estate, it flies away to warm countries. The graphic character is dominated by the letter „L“ with a slight tilt to the left, which is the initial of the name Lokalitka.
The name Lokalitka is supplemented by a downward pointer symbol that shows a specific location. This is the key when choosing real estate. This is one of the reasons why the sign is made up of thick lines, which represent intersecting streets, as we know them from maps.
The similarity with the shape of the Slovak radio building – one of the main symbols of Bratislava emphasizes the main area on which the company wants to focus.
To stand out among ordinary real estate agencies, whose corporate identities are too conservative and monotonous.
- Increase of brand awareness
- 5 times the traffic on the website
- A unique identity that people remember