ČistáVoda company offers solutions for water purification and treatments, as well as various water filters for households and companies.
Čistávoda is number one in its field on the Slovak market for more than 15 years. By this time, thanks to working in the online environment, they have managed to help more than 20 000 satisfied customers with their solutions and products.
The owner wanted to increase brand awareness and maintain a strong relationship with the customers. That’s why he turned to us in the matter of brand building and entrusted us with the FB page and IG profile management.
Our task within this client was to create content on Facebook and Instagram.
Firstly, we came up with a slogan in the wording: „Vám už načisto... Tečie?“, that the company representatives were enthusiastic about, so it went right on the website cover photo.
We have created a unique content concept, which included, for example, product contests, interesting facts about water or summer tips, that were really successful among fans of ČistáVoda. An average of 245 people took part in the contests and the „Tips for the summer“ posts got an average of 347 likes and 34 sharings.
The strategy we have chosen helped to stabilize the brand and confirm its leadership in the Slovak market. After a year of cooperation, we agreed with the client that we will also cover communication in the Czech Republic as part of the company's expansion.
During the long-term cooperation, the client also approached us with a request to create a campaign on the occasion of Black Friday. We created a comprehensive campaign for this event, even a pre-campaign, which was teasing people about the upcoming discounts. We launched it with a series of animated stories on Instagram and Facebook, which counted down the days until the discounts started. Subsequently, we launched the main campaign and launched it with a bumper ad on Youtube, which included a short presentation of products and a discount code.
The campaign brought very favorable results for us, as well as for the client.
The aim of the cooperation was to increase the brand awareness and contribution of new customers, who did not know about the problems with water in their households.
Whether it is the long-term results of brand building or short-term campaigns, they all turned out above our and the client’s expectations.